Mcdonalds Marketing Mix Essay Example For Students

Mcdonalds Marketing Mix Essay Promoting Mix The components of the Marketing Mix allude to the devices that will be utilized in the advertising endeavors of an item, administration or idea, to a specific focused on or sectioned gathering. On the off chance that the correct Marketing Mix is utilized, it will point the entirety of the company’s endeavors at fulfilling it’s clients at a benefit or other prominent achievement. A run of the mill Marketing Mix incorporates â€Å"The four P’s†, which are item, value, advancement, place and here and there individuals. Since buyers are encircled by the controllable factors of the Marketing Mix, an advertiser/showcasing group must give specific consideration to these factors while making a promoting plan, before the usage procedure. A definitive objective in utilizing a Marketing Mix is to, â€Å"create an item that a specific gathering of individuals need, put it at a bargain some spot that those equivalent individuals visit routinely, and value it at a level which coordinates the worth they believe they receive in return; and do all that at a time they need to buy† (Mind Tools Ltd. 1995-2009). A portion of the controllable factors related with â€Å"Product† of the Marketing Mix are quality, item assortment, size/parcel, highlights, structures and any material guarantees. The dealer ought to be especially worried about what the potential clients needs are, and what specific highlights should be incorporated to oblige the clients inclinations. The merchant may likewise fret about how their picked item configuration looks at to the contenders just as the creation costs related with the item/administration. The controllable factors related with the â€Å"price† are the item cost, competitor’s value, limits/remittances, installment period, and credit terms. Cost is indispensable in the advertising procedure since it creates salary at the vender and the cost must be an incentive to the buyer else they won’t get it. An inquiry that the vender will need to know the responses to related with costs is principally, what is the estimation of the item/administration to the purchaser and how the anticipated cost analyzes to contenders? Promotion† factors incorporate deals advancement, publicizing, deals power, direct advertising and advertising. The merchant ought to be worried about what sort of advancement will be utilized e. g. , bulletins, TV/radio, post office based mail or the web and when is the best an ideal opportunity to advance the item/administration. Controllable factors related with the four P’s that speak to â€Å"Place and People† are areas , transport of inventories and socioeconomics separately. Different inquiries that should be replied by the merchant is, the place clients will search for and discover the seller’s item/administration and who the potential clients will be? â€Å"The questions recorded above are critical; anyway they are only a subset of the itemized examining that might be required to improve your showcasing mix† (Mind Tools Ltd. , 1995-2009). â€Å"The four P’s speak to the seller’s perspective on the showcasing instruments accessible for impacting purchasers. † (Kotler Keller, 2009, p. 23). The breakdown of the how the four P’s fill in as a model for the Marketing Mix disentangles its motivation and goals. Advertising Mix at McDonald’s Mc Donald’s is the biggest retail eatery network on the planet, its prosperity is apparent and it has been predictable over the previous decades in giving items that its clients need, at a value they can manage, that is likewise advantageously open. Through promoting research endeavors, Mc Donald’s has been effective at figuring out what menu things it will sell, and that its clients have huge decision in the items that they offer. McDonald’s centers around the four P’s of the Marketing Mix e. g. Item, Price, Promotion and Place in their Marketing Strategy. McDonalds is a universally notable brand and that carries with it, certain desires from the clients. McDonald’s perceives marking as a powerful promoting instrument and an indispensable piece of their showcasing technique. McDonald’s utilizes its image viably, and it is conveyed through logos, shading plans, mottos, characters and different pictures. On e it most remarkable characters is â€Å"Ronald McDonald†. The most prominent component of McDonald’s brand is the â€Å"M† logo, otherwise called the â€Å"Golden Arches†. .u379c232b77579bdbbea639e86187866f , .u379c232b77579bdbbea639e86187866f .postImageUrl , .u379c232b77579bdbbea639e86187866f .focused content zone { min-tallness: 80px; position: relative; } .u379c232b77579bdbbea639e86187866f , .u379c232b77579bdbbea639e86187866f:hover , .u379c232b77579bdbbea639e86187866f:visited , .u379c232b77579bdbbea639e86187866f:active { border:0!important; } .u379c232b77579bdbbea639e86187866f .clearfix:after { content: ; show: table; clear: both; } .u379c232b77579bdbbea639e86187866f { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; obscurity: 1; progress: murkiness 250ms; webkit-progress: darkness 250ms; foundation shading: #95A5A6; } .u379c232b77579bdbbea639e86187866f:active , .u379c232b77579bdbbea639e86187866f:hover { mistiness: 1; progress: haziness 250ms; webkit-progress: obscurity 250ms; foundation shading: #2C3E50; } .u379c232b77579bdbbea639e86187866f .focused content territory { width: 100%; position: r elative; } .u379c232b77579bdbbea639e86187866f .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; text-enrichment: underline; } .u379c232b77579bdbbea639e86187866f .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u379c232b77579bdbbea639e86187866f .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-outskirt sweep: 3px; text-adjust: focus; text-adornment: none; text-shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: total; right: 0; top: 0; } .u379c232b77579bdbbea639e86187866f:hover .ctaButton { foundation shading: #34495E!important; } .u379c232b77579bdbbea639e86 187866f .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u379c232b77579bdbbea639e86187866f-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u379c232b77579bdbbea639e86187866f:after { content: ; show: square; clear: both; } READ: Child Abuse EssayIn expansion to TV, radio, and paper, McDonald’s utilizes announcements, print advertisements, and signage, just as supporting games extending from Little League games to the Olympic Games. Moreover, McDonald’s has utilized different showcasing trademarks in their promoting efforts, e. g. , you merit a break today, search for the brilliant curves, and I’m adoring it. McDonald’s utilizes Market Research to discover what focused or portioned bunches they need; it takes a gander at factors outside the company’s control, for example, changes in the economy or the law, and included reasons why individuals purchase, for example, picture and delight in the brand. Essentially, McDonald’s ads are centered around the whole McDonald’s experience, not simply the item and McDonald’s has never occupied with negative or relative crusade of its rivals. McDonald’s utilizes segment division with age as a boundary and the primary focused on portions are kids, youth and youthful urban families. This is shown through their â€Å"Happy Meals† that accompany toys that go from hot wheels vehicles to a few Walt Disney characters. The toys are normally current with what youngsters know about, regardless of whether it’s an animation character like â€Å"SpongeBob† or a character from a film like â€Å"Shrek†. Uncommon â€Å"Play Places† planned for making McDonald’s a pleasant spot to eat and furthermore focusing on youthful urban families that need an invest quality energy with their youngsters. Urban families can use the enhancements, which incorporate â€Å"Play Places† and host McDonald’s have their child’s birthday gatherings at a cost the buyer will recognize as an incentive just as an accommodation. [McDonald’s reinforced its situation through upgrades to its Global Children’s Marketing Guidelines, which have additionally coordinated its framework around a typical arrangement of standards for advertising to youngsters. A definitive objective is to additionally improve the vital structure and direction to the McDonald’s System to continue improving its presentation with respect to capable showcasing rehearses for children] (McDonalds Corporation, 2009). The â€Å"price† must match the consumer’s thought of what the item is worth and furthermore be viewed as an incentive at the cost. McDonalds has received valuing and bundling techniques e. g. , upbeat dinner, combo/esteem supper and so forth to build generally speaking deals volumes. To target youngsters, McDonald’s utilizes a forceful valuing methodology. Likewise, comforts that offer Wi-Fi are given to pull in teenagers/understudies. McDonald’ works more than 31,000 eateries around the world, utilizing mutiple. 5 million individuals in more than 118 nations on six mainlands, which makes the â€Å"Place† component of the advertising blend proficiently secured. Understanding that a product’s life cycle runs from the dispatch of the item to when it goes in decay, Over the years, McDonald’s has reliably propelled new items and has eliminated the old ones which were toward the finish of their Product Life Cy

Market segmentation Research Paper Example | Topics and Well Written Essays - 500 words

Market division - Research Paper Example The market could be sectioned into three significant gatherings †youthful grown-ups (age 22 to 35), center †matured (age 36 to 50) and senior residents (51 years or more). In any case, the business scope (as far as deals volume) of Chevy Volt is generally high for initial two sections on the grounds that these buyers are inclined towards new half and half vehicles and eco-accommodating items (Welch, 2010). It is legitimized to contend that GM has right now a little market on the grounds that there are less clients in the market that could without much of a stretch procure a $40,000 vehicle in grim monetary situation (expansion, high gas/fuel costs and joblessness). In reality, GM sold just 647 vehicles in initial 2 months of dispatch that affirms previously mentioned contention (Jin, 2011). It ought to be stressed that GM contends with Japanese creators like Toyota, Honda and Nissan that could without much of a stretch produce and market a half breed in scope of $17,000 â⠂¬ 33,000. In this way, GM has been wanting to expand its creation and sell 25,000 units per year. This would empower GM to lessen Volt’s all out market cost by $8,000 †12,000, consequently expanding its intensity and drawing in an enormous pool of center †center clients.

9 Ways To Turn Old Blog Posts Into New Content Ideas

9 Ways To Turn Old Blog Posts Into New Content Ideas Ever play 20 inquiries? This is that way. Just with less inquiries. In the event that you’ve composed a blog entry, something more likely than not enlivened you to do it-love of the point. Approaching cutoff time. Want to develop traffic. It could be anything. Have you truly jabbed and goaded those old posts, however, and checked whether there was more you could crush out of them? A great part of the time we compose a post and think, â€Å"There, I expounded on that point. Done!† and proceed onward to searching for another thought. We gab about modifying and repurposing content, yet perhaps you need an instrument to help brief you to rethink your old blog entries. Locate your preferred blog entries, and let’s experience a few inquiries concerning them. Time to commence the residue and see what new substance thoughts are sneaking in your old blog entries. 9 Ways To Create Outstanding New Content From Old Posts through @JulieNeidlinger Question #1: Was Your Post A Good Idea? You may have cherished composing the post, however did it get the traffic and footing you’d sought after? Did individuals remark and offer it via web-based networking media? Is it true that you are taking a gander at your dashboard and seeing terrible details? On the off chance that the post appears to have besieged, it doesn’t mean the theme was awful, yet that your thought was an inappropriate methodology. Or on the other hand, it may imply that your traffic back when you composed the post was littler than it is presently, and your new crowd probably won't realize it exists. In the event that a post bombarded, there is a long way to go from it for new substance thoughts. #bloggingtipsAnswer: Yes, it was. Individuals adored it. Maybe your post was profoundly effective in all the typical estimations, getting: High traffic Bunches of social offers A lot of social evidence Dynamic remarks segment A few bloggers connecting in from their own blog entries In the event that that’s the case, great job. Be that as it may, continue perusing this post. You're as yet not finished with that thought regardless of whether your underlying post was effective the first go-around. Activity: Go to the following inquiry. Answer: No, it truly wasn’t. In the event that your post just didn’t appear to work the first run through around, extraordinary news: Not that numerous individuals obviously observed it! You can revise the post altogether, and bring that subject of the heap. For those perusers who may discover your old post, utilize a 301 divert (not an accepted divert, which is for web search tools) to send your perusers to the enhanced one. You keep whatever traffic that old one may have gotten and pipe it to the new post. On the off chance that you’re stressed over utilizing a 301 divert, don’t be. It isn’t going to hurt you definitely. As indicated by Google’s Matt Cutts, you’ll lose just a â€Å"tiny little bit† in the event that you utilize this procedure. Don’t harp on the old post. Go-to people to the new substance you’re going to make. Activity: Move on to address #2. Question #2: Do You Have More You Want To Say? As much as you may have written in that first post, would you say you are passing on to speak progressively about it? I realize I have my preferred points that I like to expound on, and each time I plunk down to expound on them, new thoughts fly into my head. Frequently, we can discuss a theme more than once in light of the fact that: There are changes or updates that influence the first interpretation of the point. You’ve took in some extra data. You’ve adjusted your perspective. Peruser criticism has made it understood you have to tissue out a greater amount of the subject. You sense that you simply need to compose more, or could state it in an unexpected way. Investigate your preferred posts, particularly your more established posts. Do these five standards fit? Answer: Yes, I could speak progressively about it. This is the best spot to be. In addition to the fact that you have a basic post to allude to when you expound on that equivalent theme, however you additionally have peruser input and response to react and allude to also. Activity: Move on to the following inquiry, or compose the new post. Answer: No, I’m done discussing it. On the off chance that you have an inclination that you’ve discounted the jeans of that theme, you most likely won’t get considerably more out of attempting now. I’d urge you to utilize your article schedule, however, and include a note in a half year or a year to return to that old post. You may have more to state about it at that point, regardless of whether just to call attention to how that theme hasn’t changed for you. Activity: Add a note to your schedule, and see question #9. Question #3: Is It A Topic That Readers Could Benefit From More Coverage? Regardless of whether you need to compose more on it or not, your perusers may require you to. You’ll know whether perusers need more inclusion by how and what they’re saying via web-based networking media (in light of that post) or in the blog remarks segment. Answer: Yes, perusers appear to need to know more. More than once we’ve composed blog entries that react straightforwardly to remarks perusers have made on this blog. Remarks that loan well to extra blog entries follow a general example. I don’t comprehend. I deviate, and here’s why. I don’t figure this would work for me. Here’s my particular circumstance. Would this work for me? This is so useful. I particularly like the part about _____. New blog entries on that point will clarify what perusers didn’t comprehend. They may tell the best way to utilize a thought in a few genuine situations so perusers can recognize better with how it concerns them. Furthermore, when somebody chooses a section they truly like...that’s a gold mine. Broadly expound. Activity: Move on to the following inquiry, or compose the new post. Contact perusers straightforwardly (as I accomplished for this post) and pose them more inquiries about their remarks to get much more thoughts. Answer: No, there isn’t much intrigue. On the off chance that individuals didn’t share the post a lot and perusers didn’t appear to react a lot, or just reacted â€Å"great post!† it’s time to reevaluate the first thought. Activity: Head back to address #1. Question #4: Could You Write About It In A Different Style? There are two styles at work in each post: your composing style, and your perusers' learning styles. This gives you an enormous assortment of approaches to compose blog entries dependent on similar thoughts. You may want to write in the style(s) of: Instructor Insider Pariah Master Beginner Spectator Cryptographer Convincer Your peruser may lean toward content that accommodates their affinity for: Visual learning Numbers and information Bunches of content Social references (cites, joins, and so on.) Activity: Write the post or head on to the following inquiry. Answer: Yes, I could blend it up a piece. You’ll normally have one you want to compose as, however you can drive yourself to take an alternate style. Take your subject thought. Pick an alternate composing style. Fold your head over what that will seem like. At that point pick a learning style. For instance, you may compose as though you were an amateur depending on loads of content. Whenever, you may compose as a specialist utilizing loads of information. Activity: Move on to the following inquiry, or compose the new post. Answer: No, I truly want to write in my qualities. Guess what? That’s superbly fine. Composing is sufficient work without writing in shortcomings. In the event that you don’t ponder the theme from an alternate methodology, don’t stress over it. You reserve each option to keep up a steady tone and style on your blog. Activity: Move to address #7. Question #5: Could You Re-Edit It And Clean It Up? Now and then those more seasoned posts are entirely acceptable basically, however they need some tidying up. This is particularly valid for those monstrous arrangements of connections that are such extraordinary enticements (â€Å"100 Best Apps For Finding Great Restaurants!†) yet that age inadequately. Answer: Yes, with some tidy up that post is as yet reasonable. With regards to tidying up a post, your emphasis ought to be on: Improving composition and language. (Indeed, you’ve shown signs of improvement as an author from that point forward.) Finding and expelling or supplanting dead connections. Refreshing references and information to mirror the present situation. (for example â€Å"guest blog like crazy!† to â€Å"Matt Cutts said visitor blogging is dead!†) Re-trying pictures to fit an increasingly current look. Evacuate any that may be liable of copyright encroachment. Canva and other free blog illustrations devices probably won't have been around when you composed the first, however they areâ now! Including skill you’ve picked up since you composed the first post. You could revamp the post yet keep it comparable in approach. Or on the other hand, you could reference that old post and discussion about how things have changed from that point forward. Activity: Clean up that old post, repackage it until further notice, and distribute it new. Utilize a 301 divert if the posts are exceptionally comparative. Proceed onward to the following inquiry. Answer: No, that post is a pooch and no cleanup will help. Sufficiently reasonable. Activity: If the post is downright terrible, utilize the 301 divert strategy of inquiry #1 to direct it toward a more up to date and related post on your blog (in the event that you have one). Proceed onward to address #9. Question #6: Could You Break It Into Pieces? On the off chance that you’re doing long shape posts, particularly, you presumably have a ton of substance there that you couldn’t broadly expound in light of the fact that, you know, 3,000 words. Breaking your unique blog entry into pieces implies you can do that profound jump and transform one blog entry into five. Answer: Yes, I could really expound. By breaking your blog entry into itemized parts, you have the potential for making a ground-breaking arrangement of substance. That can be utilized in email autoresponder courses to help create email recruits. It very well may be utilized as a digital book later. Ideally you utilized a decent blueprint and headings, since that will help in separating your post intelligently. Headings: Your headings and subheadings may be the reason for an expandable blog entry. Numbered things: Your numbered things inside that body substance may be the reason for a rundown post. Questions: If you compose and use questions

Macbeth Reflection

Macbeth Reflection William Shakespeare has composed Macbeth utilizing the impression of the world which he knew about as the play echoes the life and interests of the Ruler and general society. Additionally, James first was enormously pulled in to divination and along these lines, black magic has an impressive space in this play. Likewise, Macbeth is an ethical exercise as the play is exhibiting the value that the individual needs to pay for his luxurious wants. Shakespeare exhibited exactly how the all out force tends to degenerate as regularly incredible people are corrupt. In creator period the manslaughter of a King was the most terrible offense as individuals accepted that the Ruler was chosen by methods for God and opposing it is equivalent to a dissent against God. Woman Macbeth is a provocative character as she had the option to distinguish Macbeths qualities and shortcomings and use them for abuse. Woman Macbeth character right off the bat shows up in Act 1 scene 5 when she is perusing a letter sent from her better half Macbeth. As per a letter, her better half believes that she is dearest accomplice of significance. In this way, Macbeth is profoundly enamored with Lady Macbeth just as he confides in her totally. Notwithstanding, she become intrigued with the story educated by her significant other regarding the witches indicators. In the letter Macbeth is disclosing to her Whiles I stood riveted in its miracle, came notes from the lord, who all-hailed me Thane of Cawdor; by which title, previously, these peculiar sisters saluted me, and alluded me to the going ahead of time, with Hail, ruler that end be!. Woman Macbeth understands an opportunity to turn into a sovereign and she is sure that her better half will get this. This is demonstrating that she is hopeless to get the force. In this way she is not normal for other ladies these occasions as in those days ladies used to be viewed as delicate creatures who had a job of being excellent just as conceiving an offspring. Nobody viewed them as being shrewd or comparable to men. In addition, her relationship with her better half was not normal for different couples connections at that point. In spite of the fact that, Macbeth was a man, he much of the time approached his for his significant other sentiment before accomplishing something as she was the first to catch wind of his promising future voiced by the sorceresses. Woman Macbeth voices Come, you spirits that tend on mortal contemplations, unsex me here, and fill me from the crown to the toe top-loaded with direst pitilessness! Make thick my blood; plug up the entrance and section to regret She hears that Duncan is coming and that he will remain for the night in the stronghold. This gives her a prompt opportunity to complete deadly arrangement. Along these lines, we can perceive the shades of malice of her as she wants to get fearless enough to persuade Macbeth into killing Duncan. She requests that her life partner Look like the guiltless blossom, yet be the snake undert which implies that he must be lovely outwardly and pitiless within. Notwithstanding, Macbeth is wavers to submit the murder, as he discloses to her better half that they won't proceed with any further on this issue. At that point Lady Macbeth insults her spouses masculinity by disclosing to him that he must be more intrepid. Besides, she considers him a defeatist by disclosing to him that then you were a man, and to be more than what you were, you would be quite a lot more the man. It is plainly showing how underhanded and controlling she is as Lady Macbeth is genuinely constraining her better half. Woman Macbeth shows her gallant methodology in the scene where Duncan is killed. She was significance to execute him without anyone else however she bombs when Duncan shows up holding similarities of her dad as she reveals to her better half that whenever had he not took after à ¢Ã¢â€š ¬Ã¢ ¦ Id have done it. Thusly, this is showing some consideration in her as additionally it could propose that after all she is a lady with certain measure of affectability. Also, she may be showing her womanlike affectability when she demands for help. Be that as it may, she is as yet thought and resolved to do the arrangement as she named Macbeth do kill Duncan. Besides, Macbeth has prevailing in trial of affection for his better half by doing this. By and by, Lady Macbeth shows up being the more noteworthy criminal as she reviews the realities which were unnoticed by her better half. She ends up being enraged when she finds that her significant other has not finished the whole arrangement as she asks him For what good reason did you bring the blades from the spot? They should lie there. Go convey them, and smear the sluggish grooms with blood. By and by, this demonstrates she is controlling just as that she holds a ton of outrage on her significant other. Woman Macbeth contends Macbeth of attiring a heart so white which could show that she despises her better half. Then again, perhaps she is dreadful of a possibility of him conceivably misdirecting himself. Thusly, this in a little while drives their relationship into breakdown. I especially loved the very of Lady Macbeth where she expresses that A little water frees us from this deed. It implies that when they flush their hands the fault will vanish. The next day when everyone finds the demise of Duncan, Macbeth must guarantee everybody that he didn't butchered the King. Subsequently he attempted to accomplish this by utilization of an overstated discourse. This clearly made each individual seem dicey of him. Along these lines, when Lady Macbeth sees Macbeth doing this she invests her most noteworthy amounts of energy so as to move the consideration of her significant other through falling oblivious. Thus, the individuals without further ado disremember Macbeths outrage and are attempting to assist Lady Macbeth. By doing this, she removed the consideration from Macbeth. Woman Macbeth comprehends that the Crown had not satisfied her as she had trusted, Noughts had, alls spent, where our craving is got without content.. In this manner, she became frantic individual horrendously destroyed by happenings. For example, the rest strolling scene is indicating that ultimately she feels embarrassed just as lamenting her own activities. Whats more, courteous lady demands a specialist to keep an eye on Lady Macbeth since she is getting additionally disturbed as she is rest walling. This demonstrates how all the killings in with she helped is making her insane. All things considered, Lady Macbeth was the fundamental force seeing the homicide of Duncan as she had significant impact over her spouses activities. I felt frustrated about her as she was unable to withstand her blame and therefore at last took her own reality since Lady Macbeth lost the relationship with Macbeth despite the fact that they were once near one another. Macbeth has discovered that Lady Macbeth has died. Be that as it may, he had not communicated any distress or anguish. Accordingly this is plainly showing that the adoration has left Macbeths heart. In addition, the offense and greatness of her activities has overpowered her finally and that is the reason she passed on. The ethical exercise of this play is that Lady Macbeths shades of malice had broken her and she procured help. She by the day's end grieved over her exercises which made Macbeth a changed man. Despite the fact that, I could even now review her being intense and frightful. As I would see it, William Shakespeare needed to exhibit that in spite of the reality she was fiendish and had extraordinary force, Lady Macbeth were colossally broken at long last.

Understanding Thought Records for Social Anxiety

Understanding Thought Records for Social Anxiety Social Anxiety Disorder Treatment and Therapy Print Understanding Thought Records for Social Anxiety By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Medically reviewed by Medically reviewed by Steven Gans, MD on November 08, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on August 05, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Woods Wheatcroft/Getty Images Thoughts records for social anxiety (also known as thought diaries) are a way of understanding and changing your negative thought patterns. The cognitive-behavioral model of therapy holds that emotions and behaviors can be changed because they are (at least partly) the result of your thoughts. Psychologist Albert Ellis was the first to propose the ABC Model of behavior: An activating event (A) triggers beliefs and thoughts (B) which in turn result in consequences (C). Although it may seem like your feelings are a direct result of situations (e.g., you feel anxious when having to give a speech) there is actually a step in between the situation and your emotions: your thoughts. It is your perception of the situation that influences how you feel. For many people, thoughts become so automatic that you may not even realize what you are thinking. Imagine that you are talking to someone at a party and he yawns. Your feelings will differ depending on what you think about the yawn. If you think that the yawn is rude, you might feel annoyed.If you think the yawn means that you are boring, you might feel bad about yourself.If you think the yawn means the other person is tired, you might feel indifferent. Notice that the same event can cause different emotions; the ultimate cause is your thoughts. Using Thought Records Thought records are a tool used in cognitive-behavioral therapy (CBT) to help you recognize and change your unhelpful thoughts. The purpose of a thought record is to get you into the habit of paying attention to your thoughts and working to change them. Although thought records may seem like a lot of work in the beginning, over time the process will become automatic and you wont have to use the diaries anymore. CBT thought records can be used on your own to help monitor and change your thoughts. Ideally, you should use the form after anxiety-provoking situations at least several times a week. Unhelpful Thoughts In general, people with social anxiety disorder (SAD) have two kinds of negative thoughts. They overestimate how likely it is that something bad will happen, and they overestimate how bad it will be if something happens. In this way, unhelpful thoughts distort reality and are irrational in terms of how you perceive yourself, others and the world. At the root of most unhelpful thoughts are core beliefs. Some examples of core beliefs might be: Everyone has to like me or I can never make mistakes. Using thought diaries regularly will help you to identify the patterns in your thoughts and point to the core beliefs that underlie your negative thought patterns. Obstacles to Using Thought Records for SAD When using thought records you may encounter some obstacles. At first, you may have trouble adopting a more helpful thinking style. Over time, however, these new thoughts will become more believable. The 7 Best Online Anxiety Support Groups

The Malleability of Image in Spensers Faerie Queene Fruitful Seed - Literature Essay Samples

SpenserÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s Faerie Queene fights against reduction; there is no one-to-one correspondence of thing to meaning. Spenser recasts figures and images throughout the poem, allowing meanings to be changed and complicated through the course of reading. Language and form work to divide these moments of action and implication; the space within or between stanzas (or cantos, or books) allows shifts in narrative tone and complications of meaning. As Spenser revises the act of wandering in Book I, Canto I, giving it a moral meaning alongside its spatial one, so he takes an epic simile, and, using a sequence of comparisons, forces it to undergo changes in meaning and intent. In Canto I, this technique is seen in stanzas 20 through 23, in SpenserÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s epic similes of the Nile River and the shepherd.Stanzas 20 through 22 sustain a single image, with variations. It is the image of glut uncontained and spilling. Stanza 20 describes ErrorÃÆ' ¢Ãƒâ€šÃ‚ €Ã‚™s vomit, ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"a Floud of pyson horrible and blacke,ÃÆ' ¢Ãƒâ€šÃ‚€? containing lumps of flesh, books and papers, and eyeless frogs and toads, who ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"creeping sought way in the weedy grasÃÆ' ¢Ãƒâ€šÃ‚€? (20.2-8). Spenser takes care to introduce some idea of life along with the dead and material fragments of the vomit; the frogs and toads, released from ErrorÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s mouth, creep away in the grass in a startling and unexpected image. This allows Spenser to move into his epic simile in stanza 21, in which the sense of life is perverted in the course of the simile. The simile, taken from the natural world, begins by referencing fertility, the healthy abundance and cycle of seasons bringing rain and flood:As when old father Nilus gins to swellWith timely pride aboue the Aegyptian valeHis fattie wauves do fertile slime outwellAnd ouerflow each plaine and lowly dale. (21.1-4)But in the second quatrain of the stanza, the idea of regeneration is complicated. Like the creatures that creep out and away from ErrorÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s vomit, the swelling of the Nile River leaves ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"Huge heapes of mudd . . . wherein there breed / Ten thousand kindes of creatures, partly male / And partly female of his fruitfull seedÃÆ' ¢Ãƒâ€šÃ‚€? (21.6-8). This second quatrain continues with the ideas of the first; the ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"fertile slime,ÃÆ' ¢Ãƒâ€šÃ‚€? as it should, produces ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"fruitfull seed.ÃÆ' ¢Ãƒâ€šÃ‚€? But this seed is perverted. The sexual paternity and maternity of the seed are obscured, incestuous or otherwise depraved, and breed ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"ten thousand kindes of creaturesÃÆ' ¢Ãƒâ€šÃ‚€? of mixed male and female orientation. Spenser writes, ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"Such vgly monstrous shapes elsewhere may no man reed,ÃÆ' ¢Ãƒâ€šÃ‚€? recalling the image of Error as half-serpent an d half-woman, ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"Most lothsom, filthie, foule, and full of vile disdaineÃÆ' ¢Ãƒâ€šÃ‚€? (21.9, 14.6-9). The natural and abundant order of the world, like the natural and rich human acts of wandering and procreation, so quickly becomes tainted. Spenser implies that error is constantly breeding, lying dormant in fertile mud, so that romantic wandering ÃÆ' ¢Ãƒâ€šÃ‚€ non-linear, spatial play within a romantic landscape ÃÆ' ¢Ãƒâ€šÃ‚€ too easily becomes epic wandering, which is not innocent but morally suggestive.The epic simile in stanza 21 runs on to stanza 22, so that it is unclear whether the simile should be read as an exposition of stanza 20 (ErrorÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s vomit) or as an exposition of stanza 21 (ErrorÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s vomit-children). At any rate, it probably does not matter. Spenser links both excretions to the perverse propagation of the river in stanza 21, so that all three stanzas are tied visually and alleg orically. Error, like the riverÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s seed, is ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"fruitfull.ÃÆ' ¢Ãƒâ€šÃ‚€? Spenser writes, ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"She poured forth out of her hellish sinke, / Her fruitfull cursed spawne of serpents small, / Deformed monsters, fowle, and blacke as inkeÃÆ' ¢Ãƒâ€šÃ‚€? (22.5-7). Both the spawne of Error and of the river are ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"deformedÃÆ' ¢Ãƒâ€šÃ‚€? and unnatural offspring. While these monsters are characterized by their foulness, nearly overcoming the Knight with their vivid stink, the narrator notes that they are harmless, ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"swarming all about his legs did crall, / And him encombred sore, but could not hurt at allÃÆ' ¢Ãƒâ€šÃ‚€? (22.8-9).The closing couplet of stanza 22 is the narratorÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s interjection, a distancing effect that allows the reader a small release from the epic and narrative tension sustained and built through the three stanzas. We are told that the Knight cannot be harmed, and therefore we are able to enjoy the quality of the poetic image, especially as it takes a comic turn in stanza 23. Here, Spenser uses another epic simile to combat that put forth in the preceding stanzas. ErrorÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s offspring are transformed from the thick and lowly (creeping and swarming) to the light and airy. He writes,As gentle Shepheard in sweete euen-tide,When ruddy Phoebus gins to welke in west . . .A cloud of cumbrous gnattes do him molest,All striuing to infixe their feeble stings. (23.1-5)It is still a mob scene, but a gentle one, more of a disturbance than a danger: ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"From their noyance he no where can rest, / But with his clownish hands their tender wings / He brusheth off, and oft doth mar their murmuringsÃÆ' ¢Ãƒâ€šÃ‚€? (23.7-9).The description of ErrorÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s offspring is enclosed between two epic similes, both taken from the natural world, but with different degrees of threat and therefore different degrees of narrative distance from the Knight. Spenser uses a series of comparisons that introduces different modes of vision throughout the canto, allowing multiple perspectives. Thus, when Una approaches the Knight in stanza 27 to greet his victory, telling him ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"Well worthy be you of that Armorie,ÃÆ' ¢Ãƒâ€šÃ‚€? when in stanza 26 we have just been told that ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"His foes haue slaine themselves,ÃÆ' ¢Ãƒâ€šÃ‚€? we understand that the two statements are not incompatible (27.5, 26.9). From the KnightÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s perspective, or perhaps from UnaÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s, he is worthy, having stood in ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"certaine perillÃÆ' ¢Ãƒâ€šÃ‚€? (24.2). He has not seen himself as the shepherd brushing flies from his flesh, as we have. Spenser reduces the KnightÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s adversary in the space of a stanza, and suggests that bigger and more dangerous battles are yet to come.The strength of the poetic image, and its malleability in SpenserÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s design, is seen in the way it returns later in Canto I. In stanzas 36 through 38, he revisits the simile of the shepherd and the flies. Following the defeat of Error, the Knight and Una take a rest in ArchimagoÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s inn. While the two are sleeping, ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"[Archimago] to his study goes, and there amides / His Magick bookes and artes of sundry kindes, / He seeks out mighty charmes, to trouble sleepy mindesÃÆ' ¢Ãƒâ€šÃ‚€? (36.7-9). This recalls ErrorÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s vomit in stanza 20, which is filled with the stuff that magic is made of: ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"great lumpes of flesh and gobbets raw . . . bookes and papers . . . loathly frogs and toades, which eyes did lackeÃÆ' ¢Ãƒâ€šÃ‚€? (20.3-7). This symmetry of base materials throws Archimago on the side of evil in t he canto, aligning him with Error.From these books, Archimago chooses a few verses,And forth he cald out of deepe darknesse dredLegions of Sprights, the which like little flyesFluttring about his euer damned hed,A-waite whereto their seruice he applyes. (38.1-4)The shepherd in stanza 23, Redcrosse, has become Archimago in stanza 38, the flies have become sprites, and the epic simile has been freed from the merely metaphorical world to become a real and corporal part of the narrative, anticipating the granting of physical form to allegorical characters as Book I continues. Accompanying this shift from the figurative to the literal is an intensification of degree. The harmless flies, fluttering around an entirely different and less moral shepherd, suddenly become dangerous. Archimago chooses ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"the falsest twooÃÆ' ¢Ãƒâ€šÃ‚€? from this swarm, and sends them to the Knight. The swarm is reduced in number, but gains in specificity and threat.Finally, in stanza 41, Spenser condenses the image to a sound, ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"the sowne / Of swarming BeesÃÆ' ¢Ãƒâ€šÃ‚€? that surrounds the house of Morpheus (41.4-5). This sound, blended with the sounds of a ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"trickling streame from high rocke tumbling downe / And euer-drizling raine vpon the loft, / Mixt with a murmuring winde,ÃÆ' ¢Ãƒâ€šÃ‚€? ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"lulleÃÆ' ¢Ãƒâ€šÃ‚€? the occupants of the town to ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"slumber softÃÆ' ¢Ãƒâ€šÃ‚€? (41.1-4). The beautiful aural imagery of the stanza is indulgent and deceptive, lovely but dangerous in the way it diverts Morpheus from his labors. The sound of swarming bees thus prefigures the ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"fit false dreame, that can delude the sleepers sent,ÃÆ' ¢Ãƒâ€šÃ‚€? which Morpheus delivers to Archimago (42.9). Although the image is condensed into a single element, that of sound, it retains its rhetorical power through allusion to its earlier appearan ces in the canto.Spenser delights in the limber quality of language and form, the way images and meanings can be altered and complicated in the course of a few stanzas, the way metaphor can come to life. The romantic impulse might mourn the restriction of wandering to a morally problematic act, but the epic impulse ÃÆ' ¢Ãƒâ€šÃ‚€ arriving somewhere ÃÆ' ¢Ãƒâ€šÃ‚€ forces this to be the case. Both impulses perform in the Faerie Queene, however, as Spenser wanders through language, recasting images with different intents, resting only when his design is exact.

Global cultural exchange Free Essay Example, 1250 words

I will consider as comparison subjects the following aspects of cultural exchange: religion, scholarship, art and architecture and trade; as an outcome, I will determine which of these aspects has been the best means of cultural exchange. The territories on the Iberian Peninsula, also corresponding to modern Spain, have been under the rule of the Moors from 711 until 1492, a fact that has had a great impact upon its culture and civilization. The Moors took over the centralized kingdom of the Visigoths, who were fully Romanized and Christianized by that time. ii Spain, also known as Al-Andalus, represented a portal through which the Islamic culture influenced arts, sciences and literature in Europe. In Levant, cultural interaction was facilitated by the Crusades and the existence of the Byzantine Empire, which represented a very powerful cultural entity at the time. First of all, I would like to talk about the religious aspect of cultural exchange. Muslims never tried to impose their religion on the local Christian population, because they were generally outnumbered by it. Since the Christian religion was monotheistic, Muslims were more tolerant towards its adepts. This is why, Christians were granted certain autonomy, within the Islamic law, to practice their religion, in exchange for tribute. We will write a custom essay sample on Global cultural exchange or any topic specifically for you Only $17.96 $11.86/pageorder now Still, over the years, the laws became harsher, including regulations that prevented Christians from building new churches or repairing the old ones, as well as wearing the same clothes as the Muslims. These laws tried to isolate Muslims from Christians, in order to protect them from the danger of religious contamination. (Wolf). However, cultural exchange became possible in an area outside religion, which concerned the absolute truth and dealt with matters of logic and philosophy. As opposed to the Christian religion, Islam was much more understanding and open minded towards ancient writings. Therefore, in the development of the Islamic thought, scholars belonging to this civilization studied ancient science, mathematics, medicine, translating the works of Aristotle, Archimedes, Galen, Ptolemy, and Euclid into Arab. Al-Andalus became a scholastic center, which influenced European thought is a tremendous manner; for example, Gerard of Cremona considered himself a student of the Arabic science; he studied the works of Ptolemy and translated Avicenna from Arabic into Latin; his translations were very beneficial to the European scholars at the time and â€Å"prepared the way for that conflict of ideas out of which sprang the Scholasticism of the thirteenth century† (Turner).