Palmolive Case Analysis

PMPC BA 115 A Case Title: Palmolive Naturals shampoo: Connecting with the Consumers Point of View: Ms. Gigi Alvarez Senior Product Manager of Palmolive Shampoo The Problem: Ms. Gigi Alvarez, senior product manager of Palmolive Shampoo, need to prepare marketing plan for Palmolive Shampoo in five days to be presented to the Marketing Review. Objective: To prepare a marketing plan for Palmolive Shampoo in five days to be presented to the Marketing Review. Areas of Consideration: 1. )Company Background The present company, Colgate-Palmolive, is an $8. billion consumer products company that serves people around the world with well-known brands that make consumers’ lives healthier and more enjoyable. Truly global in scope, its sales come from its international operations. The company focuses on five core businesses: Oral Care, Personal Care, Household Surface Care, Fabric Care, and Pet Nutrition. Now, it has become a leading marketer if not a leader in most product categories it co mpetes in. The parent company has research and development (R&D) operations in Piscataway, New Jersey, but it also established a regional R&D base in the Philippines. . )The Shampoo industry In 1996, there were three major shampoo manufacturers in the Philippines. The category leader was Procter and Gamble with five shampoo brands (Pantene, Rejoice, Head & Shoulders, Ivory, and Vidal Sasson), Unilever (Sunsilk, Lux, and Organics), and Colgate-Palmolive (Palmolive Naturals, Palmolive Optima, and Gard). The three manufacturers control about 91 percent of the shampoo market. More than one hundred other shampoo brands compete for the remaining nine percent. The shampoo industry was long dominated by Colgate-Palmolive and Unilever.Colgate-Palmolive was very strong during the 1960’s-1970 while Unilever took over the leadership briefly during the late 1970’s. Procter and Gamble entered the shampoo market by introducing Prell, quit the market and then re-entered the market thr ough Rejoice in the late 1980’s. Palmolive was still the brand leader nationwide because of good distribution and popular pricing. However, in Metro Manila, Procter’s Pantene was number one in some studies. Procter with five shampoo brands became the shampoo category market leader in 1995. 3. )Marketing Mix ElementsIn 1996, there were five variants of Palmolive Naturals Shampoo each catering to a specific hair type. Palmolive Naturals utilized a translucent plastic bottle with a label and full fliptop cap. Each had unique label and closure cover. Palmolive Naturals is the mass market shampoo of Colgate-Palmolive and was positioned as a shampoo made from natural ingredients that are hiyang (roughly translated, compatible). In 1990, Palmolive Optima 2-in-1 shampoo plus conditioners was launched with a hair scientist demonstrating the conditioning benefits of the shampoo to hair. Colgate-Palmolive also had a strong antidandruff shampoo brand in Gard.Product life cycles fo r shampoo brands are becoming shorter and â€Å"news† about a brand must be had at least every two years. Just recently, Procter and Gamble started importing shampoos from its subsidiary in Thailand. Colgate-Palmolive and Unilever continued to manufacture shampoo in the Philippines. Colgate-Palmolive had a good distribution system that matched the capabilities of its two competitors. Its relationship with its wholesalers and big retailers was quite strong. Allowances and trade support were adequate and competitive. Wholesalers and big retailers then supply the smaller account, mostly sari-sari (provision) storeowners.To win the shampoo war the brand must have extensive coverage. To make a brand ubiquitous it must be carried by the sari-sari stores. However, company support for the small sari-sari- stores was weak and some regions in Visayas and Mindanao have poor coverage. Palmolive Naturals was priced 5 to 10 percent lower than Palmolive Otima and other brands of Procter and Unilever. The market can be divided into three pricing segments, namely: economy pricing, medium pricing, premium pricing. When Palmolive Naturals was launched, Lea Salonga was its image model and celebrity endorser. The first of the series of commercials was aired in December 1989.It was shot in London and it was one of Lea’s first television commercial appearances in the Philippines. The campaign highlighted Palmolive Shampoo as being specially formulated for Asia long, black hair and it was called the â€Å"Palmolive shampoo with Conditioner: Special Care for Asian Hair† campaign. Palmolive aired several commercials with Lea Salonga. The campaign was aired on television and radio, and printed in newspapers. These were supplemented by campus tours where Palmolive promo girls distributed free Palmolive shampoo and soap, and flyers and catalogues featuring Lea Salonga.Palmolive was not to be left behind in the hair salons. They obtained the services of hairdresser, Ri cky Reyes, as an endorser and also sponsored his â€Å"Beauty School Plus† educational television show. He was also featured in commercials cum public relations in caring for the Asian hair and the â€Å"Palmolive Hair Crime News† campaign. Alternative Courses of Action: †¢The first alternative is to make a marketing plan based on the Price Strategies of Palmolive Shampoo. Advantages: Taking pricing decision is one of the critical factors of business for Palmolive Shampoo.To take the pricing decision a proper research needs to be carried out such as on the product availability, competitor's pricing strategy, customer's perceived pricing, customer’s willingness to pay the price of the product, demand factor etc. The pricing decision influences the demand of the product in the market, the pricing strategy of the competitors, the profitability of the company and the most important is the customer decision on purchasing the product such as which brand product t o buy and which not, which will give the major satisfaction to the customer by rendering the higher value at the lesser price then the competitors.Palmolive Shampoo may indulge in skimming strategy, which allows the company to often start with a high price for their unique products. . For customers, who buy the product first, it is a status symbol & these customers are willing to pay a very high price. So the company can â€Å"skim† the market. Later, the company has to make a price reduction to get more customers. With this price reduction, Palmolive Shampoo can give different discounts to their customers. A customer who orders a large quantity on an item may receive a quantity discount.A distributor who gives marketing information to the company or takes on other tasks of the company, for example, the transport, may receive a trade discount. The company can give a patronage discount for a customer who buys at this company for a long time or it offers a bonus if the customer buy a large amount during one year. Customers who pay cash may be given a cash discount. And the company can also give an employee discount for its own employees. Part of the price policy of Palmolive Shampoo is to decide who receives a discount.This makes it difficult for customers to compare prices of different companies. If Palmolive Shampoo wants to penetrate a market, it starts with a low price. With this penetration strategy, Palmolive Shampoo wants to win a lot of customers and it often wants to beat the competitors with the low price. This is called a low-price strategy. Later Palmolive Shampoo tries to raise the prices to make more profit. After penetrating the market, Palmolive Shampoo, capturing strategy comes in; if a company offers products which are linked in some way it can use different prices strategies for the different products.Disadvantages: The primary disadvantage to the company that engages in competition based pricing is that they are not pricing based on th e value delivered to customers or–less optimally–on the basis of their costs. Thus, they are unable to effective manage revenue to a target, creating a chaotic income stream, with all the disruptions in management and customer experience that may entail. Additionally, competition based pricing is an efficient way to drive profit out of the entire industry.Once a single company responds to a competitor with a price change, it is very difficult for other companies not to respond with price changes of their own. Almost always, those price changes are discounts, and become a race to the bottom. Another disadvantage is that Palmolive Shampoo would have fixed cost. The concept of fixed costs means that these costs never change. Rent and salaries are fixed costs. If the company produces and sells a thousand more products one month and sells fewer the next months, the fixed costs don't change.That means if costs is the main factor in pricing, then the pricing should fluctuate from month to month. Raw materials and sales commission are variable costs or costs that change from period to period. Consumers can be sceptical of pricing fluctuations and it erodes brand trust. If costs of production decrease, cost plus pricing suggests that pricing should decrease. Then, you Palmolive Shampoo would lose on profits, this would mean that Palmolive Shampoo is not efficient in their pricing. It works the opposite if production costs increase. Cost plus pricing doesn't inspire efficiency.As long as customers are paying production costs you don't have any incentive to lower costs or find faster, cheaper and more effective ways of producing products. It's easy for a company to become complacent. Meanwhile, competitors are taking steps to produce a better product faster, which allows them to steal market share. †¢The second alternative is to make a marketing plan based on the Distribution (Place) Strategies of Palmolive Shampoo. Advantages: If selling directly from the manufacturer to the consumer was always the most efficient methodology for doing business, the need for channels of distribution would be obviated.Intermediaries, however, provide several benefits to both Palmolive Shampoo and consumers: improved efficiency, a better assortment of products, routinization of transactions, and easier searching for goods as well as customers. Intermediaries provide a second benefit by bridging the gap between the assortment of goods and services generated by Palmolive Shampoo and those in demand from consumers. Palmolive Shampoo typically produce large quantities of a few similar products, while consumers want small quantities of many different products.In order to smooth the flow of goods and services, intermediaries perform such functions as sorting, accumulation, allocation, and creating assortments. In sorting, intermediaries take a supply of different items and sort them into similar groupings, as exemplified by graded agricultural products. Accumulation means that intermediaries bring together items from a number of different sources to create a larger supply for their customers. Intermediaries allocate products by breaking down a homogeneous supply into smaller units for resale.A third benefit provided by intermediaries is that they help reduce the cost of distribution by making transactions routine. Exchange relationships can be standardized in terms of lot size, frequency of delivery and payment, and communications. Seller and buyer no longer have to bargain over every transaction. As transactions become more routine, the costs associated with those transactions are reduced. With these advantages, this could strengthen the distribution strategy of Palmolive Shampoo. And it would greatly improve the company’s poor market in the Visayas and Mondanao region.Disadvantages: The main disadvantage of direct distribution is that Palmolive Shampoo typically lack retailing expertise, this greatly contribute to the poor coverage of the company in Visayas and Mindanao areas. The Company with a good product to offer the market may not be good at marketing it. By using other distribution channels to distribute their product, they are able to make use of the expertise of dedicated retailers and wholesalers. Not only that, the time that a manufacturer spends in retailing activities is time that might be better spent on production-related activities.Another downside is the cost factor. Costs associated with selling directly to the consumers are high compared with using intermediaries for the same level of sales. This includes costs of hiring and training salespeople, travel and transportation, telephone and postage costs. In addition, the overheads of opening and maintaining retail outlets and hiring work force to look after such operations are high. With cost come to hand, time would be another factor. With Palmolive Shampoo researching on new customers and visiting them to sell the products consumes m uch time.The salespeople spend most of their time haggling with customers over the price. Additionally, time is also spent following up on the existing customers to ensure repeated buying in future. Palmolive shampoo will most likely focus on the sales volume rather than targeting customer needs and their satisfaction. Additionally, the salespeople are driven by the need to earn large bonuses at the expense of customer satisfaction. Customer loyalty and poor brand image will result leading to declining sales in the long run. †¢The third alternative is to make a marketing plan based on the Promotions Strategies of Palmolive Shampoo.Advantages: Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives. Nearly all organizations, whether for-profit or not-for-profit, in all types of industries, must engage in some form of promotion In the context of the marketin g mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response.Marketing communication decisions include: Promotional strategy (push, pull, etc. ), Advertising, Personal selling & sales force, Sales promotions, Public relations & publicity, Marketing communications budget. New customers might learn to love Palmolive Shampoo’s product and become long-term clients. Such efforts may range from multinational firms spending large sums on securing high-profile celebrities to serve as corporate spokespersons; the benefit of using celebrities to endorse your brand is you can capitalize on the goodwill they elicit from the public.Palmolive Shampoo having Lea Salonga promote their Shampoo products, Ricky Reyes also an endorser to the company; there is no question why consumers’ purchases of Palmolive Shampoo went up. Disadvantages: An obvious disadvan tage to a promotional strategy is its potential for failure. Worse, the long-term benefits of Palmolive Shampoo might not offset the costs of the promotion. Careful research and expert advice from a marketing consultant can help maximize Palmolive Shampoo’s chances for success, but nothing’s guaranteed.The longer a sales promotion lasts, the more likely Palmolive Shampoo will decrease the perceived value of their product. For example, if a restaurant offers a steep discount for children’s shampoo to attract families, parents might balk at paying more after they get used to the low prices. Palmolive Shampoo should keep promotions short to prevent long-term damage to their overall pricing strategy. If Palmolive Shampoo promotions occur in a predictable pattern, potential customers might wait for a sale rather than buy the product or service at full price.For example, if a retail clothing store offers a sizable discount on most holidays, sales will be low between h olidays, and relatively few customers will ever pay full price. Another, consumer might abandon as soon as the promotion is over and continue to hunt for bargains. Converting bargain hunters to permanent customers depends on developing brand loyalty. For example, if your excellent customer service or high-quality products impress them, they are more likely to stay with you after prices return to normal levels. The fourth alternative is to make a marketing plan based on the Product Strategies of Palmolive Shampoo. Advantages: Product strategy marketing deals with the tools, technology and methodologies a business uses to distinguish its products. With sound marketing, Palmolive shampoo may receive more attention for its efforts to woo customers and make its Shampoo products more desirable. With Palmolive Shampoo consistently comes up with sound product outlines and adeptly markets its merchandise is the darling of investors and securities exchange players.Effective product strategy m arketing enables Palmolive Shampoo to estimate potential cost and performance attributes for their products, as well as determine which attributes could spur profitability down the road. The goal for Palmolive Shampoo is to find out features that customers like and how much it will cost to add them to products, while keeping in mind profitability goals top leadership has set. This concept helps a business chart a product strategy compatible with other parts of its marketing plan — meaning Palmolive Shampoo must make sure it designs goods it effectively can sell, promote and distribute.Disadvantages: One of the disadvantages that Palmolive Shampoo would encounter is the higher cost of products. Related to the increased staff requirements are higher costs commonly associated with a product specialization strategy. Not only are there usually increased labour costs, but costs to customize products and research particular needs of each given customer market are expensive as well. Salespeople that sell to multiple markets also typically have to travel farther, which increases time spent travelling and costs associated with making sales.These higher costs mean the companies must generate more sales and charge higher prices to net profit When Palmolive Shampoo uses a product specialization strategy, it is inherent for branding that the development and marketing of the product remains consistent across all customer markets. If the company fails to deliver an effective product solution to a particular market segment, the negative damage to the brand's image can have effects across all of the company's customer markets.Thus, Palmolive Shampoo needs to maintain a consistent standard of quality and durability to maintain brand image. Another challenge of a product specialization approach is that Palmolive Shampoo can be too focused on product research and development and fail to react promptly to changes in customer demand and interest. With more customer-centric ap proaches to targeting customers, Palmolive Shampoo is more likely to keep up with changes within the marketplace to know how to evolve products and market them in a way that satisfies marketplace expectations.Recommendation/Conclusion: I recommend the second alternative, which is to make a marketing plan based on the Distribution (Place) Strategies of Palmolive Shampoo. With the use of intermediaries to distribute the products, Palmolive Shampoo would increase its lead in the market over its competitors. This would help the company gain new market and new consumers. This also aids the search processes of both buyers and sellers. Palmolive Shampoo is searching to determine their customers' needs, while customers are searching for certain products and services.A degree of uncertainty in both search processes can be reduced by using channels of distribution. In addition, Palmolive Shampoo can make some of their commonly used products more widely available by placing them in many differ ent retail outlets, so that consumers are more likely to find them at the right time. Intermediaries, however, provide several benefits to both Palmolive Shampoo and consumers: improved efficiency, a better assortment of products, routinization of transactions, and easier searching for goods as well as customers.Intermediaries provide a second benefit by bridging the gap between the assortment of goods and services generated by Palmolive Shampoo and those in demand from consumers. A third benefit provided by intermediaries is that they help reduce the cost of distribution by making transactions routine. Exhibit 1: Visayas Distribution Plan – Cebu is the main distributor. Distributing to neighbouring cities and provinces in Visayas. : Exhibit2: Mindanao Distribution Plan – Davao city is the main distributor. Distributing to neighbouring cities and provinces in Mindanao.

Prepare Environments and Resources for use during healthcare activities Essay

1.1 When going into a call the first thing that should be done is to get all the materials that you need together in order to provide care. For example, if someone is bed ridden and you are changing their pad then you will need to get the clean pad, carrier bag, toilet roll, baby wipes, towel, cream if applicable and usually the slide sheet ready. By not having everything ready you will have to stop what you are doing and go and get things. The individual during this time is rolled on their side and no doubt in some discomfort and delaying the proceedings to go and get things only increases this discomfort. After providing care all materials should either be disposed of or put away ready for the next use. Any soiled clothing or bedding should be changed and put into the washing machine ready for the next wash. When preparing food all dirty dishes should be washed, dried and put away so that they are ready for the next use and all kitchen surfaces should be wiped clean. Any foods that have been opened should be stored correctly either in the cupboard or fridge so that they do not go off and can be used again. 1.2 It is important that team members work together in the management of the environment and resources. The carers who go into the homes and provide care need to be considerate not only of the individual but also of the next carer who is going into that call by leaving the environment ready for use. Care managers need to respond immediately to any problems to ensure that carers can continue with their work without delays. 1.3 Any problems with the environment should be investigated to the extent that no harm comes to the person doing the investigation. For example , if the problems are related to something such as gas, or electricity then the gas or electric board should be called immediately as interfering with this could cause harm. If the problem is something minimal such as changing a light bulb than this can be done as long as no harm can come to the person changing it. For example, if the light bulb can be reached whilst standing on the floor then it is safe to do so but if it requires step ladders or a chair then further assistance is required. All problems should be recorded in the care plan and reported to the care manager. 1.4 The impact of environmental changes on resources including their storage and use largely depends on the setting in which these resources are being used. For example,  in hospitals and nursing homes, there are specific storage rooms, refrigerators’ etc which are temperature controlled at all times and therefore do not specifically undergo environmental changes. However, in individual’s homes environmental changes have a greater impact as the impact as the ability to control certain factors such as storage is reduced. An example of this would be if pads were kept in a shed outside due to lack of storage space in the home. This would be fine in the summer months but once the temperature started to drop damp could set in making the pads wet and non-useable. Another example would be where certain medication was prescribed which needed to stored in the refrigerator. If it is not kept refrigerated it may not work as well as if it had been. OUTCOME 2 2.1 With regards to preparing environments, medical equipment, devices and resources for use during healthcare activities the health and safety measures relevant to the healthcare activity and environment are as follows: Wearing gloves, aprons and masks when necessary  Ensuring that there are no objects in the way which can cause harm, Ensuring all medical equipment, devices and resources are functioning correctly and if they are not report the problem and not use them. Ensuring the equipment, devices and resources are still relevant to the individual e.g. if eye drops were prescribed for use over 5 days are the still required. Ensuring that all equipment, devices and resources are to hand before starting the healthcare activity. 2.2 Gloves and aprons (where necessary) are worn during all calls involving personal care and food preparation. Different gloves should be used for personal care and food preparation to avoid cross contamination. Gloves and aprons should be disposed of at the end of each call. Hands should be washed on entering and leaving each call and after smoking and eating. Hair should be tied back if it is mid length or long. Tissues should be used if coughing or sneezing and disposed of and then hands should be washed. 2.3 The main conditions that affect individual comfort within the environment are warmth, lighting, food and cleanliness. With regards to warmth it is important to ask the individual whether they are comfortable especially in the winter months when the thermostat may need to be turned higher up. A change to the blankets on the bed will be  necessary according to the seasons and particularly in winter a blanket over them while they are sitting in the chair or a hot water bottle may be required. Lighting is more often than not unchangeable and it is important to ensure that light bulbs work. I do care for a lady who felt that the lighting in her front room was to bright so we brought lamps down from of the spare bedrooms to create a softer feel to the room which she is now pleased with. Food is extremely important in affecting individual comfort as we all need to eat and drink and we also like to have snacks to eat between meals or while watching TV. We can ensure that the fridge is stocked up with foods that the individual likes to eat and, if they have mobility problems, leave snacks out for them within easy reach. The same applies to drinks with regards to cleanliness, most people like to sit in a room or lie in bed in which the immediate surroundings are tidy and clean. 2.4 The main resource that I am personally responsible for are gloves and aprons. I can ensure that these are available in advance of planned healthcare activities by ensuring that I have a sufficient supply at all times with regards to essential resources within the individuals home I can ensure that these are available in advance by keeping my eye on stock levels and where levels are running low then advise either the individual, their family or the care manager that stocks need reordering. It is the duty of myself and my colleagues to report any shortages immediately. 2.5 Medical equipment, devices and resources should be checked before they are used each and every time they are used to ensure that no malfunction can harm the individual who is using them or on whom they are to used. Any defects should reported immediately to the care manager and the equipment not only used but put out of the way of the service user who may not understand or realise that there is a problem. If a defect is noted it is important to leave clear instructions for colleagues both in the care plan and also by putting a sign with the equipment, devise or resource so that it can be easily be seen. 2.6 Any problems with medical equipment, devices and resources would be immediately reported to my care manager who would then look into the matter. 2.7 Refer to 2.5 above. 2.8 Clinical governance is the term used to describe a systematic approach to maintaining and improving the quality of patient care within a health  system. Resources are prepared in line with clinical governance by following the standard codes of practice as described in unit 201- preparation to work – 1.1 and also unit 208 preparation to work -1.1. OUTCOME 3 3.1 It is important to ensure that the environments are ready for their next use as it ensures that the area has been left clean and tidy. It also ensures that the next carer who comes in to the call does not have to spend time cleaning up the environment before they can begin their work. For example, if an individual needs to use the commode desperately it is not acceptable for the carer to have to tidy up or move things out of the way that the previous carer left before the individual can use the commode. 3.2 The factors that influence the readiness of environments for use in healthcare activities are as follows: How the previous carer left the environment. How mobile the individual is. Whether the individual lives alone or with family. Whether supplies/equipment has been ordered and is there. 3.3 All equipment must be cleaned and stored correctly once they have been used so that the next colleague can use them straight away. For example, when giving someone a bed bath, the bowl used must be cleaned and rinsed and put back in the place it is stored. Flannels and towels must be put into the washing basket or directly into the machine ready to be washed. Razors must be rinsed and checked to ensure that any unsafe or worn blades are removed and disposed of. If clean blades are needed then these should be put on ready for use the next day. 3.4 Used, damaged or out-of-date items should be disposed of immediately. With regards to soiled pads and catheter bags these should be placed in a carrier bad and disposed of in the outside bin. Damaged items should be removed from the property as they can cause harm to the individual if they continue to be used (the individual may not be aware that something is damaged). Out-of-date items such as medication should be placed in the bin out of the service users sight/reach as the medication may have changed and out-of=date items are no longer in use. Taking the wrong medication can cause serious harm to an individual’s health. 3.5 Un-opened and surplus resources should be returned to the correct location for storage  so that they are not in the way. Leaving them lying around can be a hazard for an individual with regards to mobility, for example , boxes of pads left in the hallway . It also ensures that all opened items are used first. 3.6 It is important to monitor levels of consumable materials used in healthcare activities so that the individual does not run out of things which they need on a regular basis. Examples of things which need to be monitored are pads, creams, catheter bags. Whoever orders these supplies, such as the individual themselves, their family or the care manager, need to be advised in advance so that they can get the order in before supplies run out. 3.7 Consumable materials are replenished by either advising the individual, or their family (or whoever does this for them) what they need more of, or advising my care manager of the individuals requirements. This does not always happen of course. I care for a man who is bed ridden and we visit him four times a day. We use baby wipes when changing his pad in order to ensure that he is clean, however, he never has any wipes as his family don’t bother with him. The office has been informed on a number of occasions yet still the family do not provide what is needed. It is often the carers who will provide these as it make our job very difficult not having them especially when he only has one flannel which we use to wash his body in the morning. 3.8 All information is accurately recorded as specified in local protocols in the care plan. For example under the heading â€Å"household duties† I always state that the pad has been correctly disposed of. If additional supplies are needed I enter this in the â€Å"comments† box and state who I have advised.

Breast Cancer

Breast Cancer Essay INCIDENCE Breast Cancer Essay is the most common malignancy among women and has the highest fatality rate of all cancers affecting this sex. It is the leading cause of death among women aged 35-54. In 1999 an estimated 175,000 women were diagnosed with breast cancer. That is one woman every three minutes. At the same time 43,000 will die, at the rate of one every two minutes. The incidence of men diagnosed with breast cancer is rare, however it does occur. Approximately 1,300 men a year are diagnosed, and 400 die annually due to the disease. A total of 75% of all breast cancers occur in women with no known risk factors. 80% of breast cancers occur in women aged 50 and up. The mortality rate would decrease if every woman over 50 was informed and followed guidelines. When confined to the breast, the survival rate is 95%. Studies have shown that more white women than black women get breast cancer, however more black women die of breast cancer because they are not diagnosed at an early stage. SIGNS AND SYMPTONS Most breast cancers appear as a slowly growing, painless mass, though a vague discomfort may be present. Physical signs include a retracted nipple, bleeding from the nipple, distorted areola or breast contour, skin dimpling over the lesion, attachment of the mass to surrounding tissues including the underlying fascia and overlying skin, and enlarged lymph nodes. In most advanced stages of the disease the skin nodules with ultimate breakdown and ulcer formation may be seen. Metastases should be sought immediately so that further spread will not be a factor. Among the common sites of metastases are the lungs and pleura, the skeleton (specifically the spine, pelvis, and skull), and the liver. Whenever possible, distant spread of the disease should be confirmed by a lymph nose biopsy, by x-ray, or by liver and bone scans using radioactive isotopes. WHO IS AT RISK? All women and men are at risk of getting breast cancer. However personal history with family members having breast cancer adds an increase to the risk factor. Contradictory to this though studies have shown that 75% of breast cancer occurs in women with no history and no known risk factors. Not ever having children, or having ones first child after 30 yrs., also increases the risk of breast cancer in women. Heavy alcohol abuse is a risk factor as well. Studies have also shown that women who began menstruation early, twelve years or less, and women who began menopause late, fifty-five years plus, also have a greater risk of breast cancer. PREVENTION There are three ways to attempt to detect prevention, however since there is no cure, one cannot determine what actions to take to prevent. The most common technique for early detection is by a regular doctors examination. The second technique at detecting breast cancer is by a breast self-examination (BSE), and lastly, by mammogram. BSE should begin when a woman is eighteen or older, so that the breast is fully developed. During the BSE women should begin to learn what is normal and what is not in their breasts. Mammography is the best method at detecting breast cancer. A woman should have a mammogram when she is 40 yrs. old, and then one every two years until she is 50 yrs. old. Once a woman is 50 yrs. old she should have a mammogram annually because as ones age increases, so does the risk of getting breast cancer. Many women also need to be educated about the risks of breast cancer and how to detect it early. The majority of women with breast cancer do not know about the fortunateness of detecting breast cancer early, never mind follow the detection guidelines. TREATMENT Therapy depends mainly on the extent of the disease and the patients age. If there is evidence of wider metastasic spread, treatment will be palliative. This means that treatment will lessen the severity of pain, however it will not cure. READ: Israel Economy Essay When there is no evidence of spread, the treatment of choice is total mastectomy and modified radical mastectomy. This is an entire or partial removal of the affected breast. In the best circumstances, the 10 yr. .

European Trade Essay Example | Topics and Well Written Essays - 2000 words

European Trade - Essay Example EU adopted this policy as a commitment to the society. Almost 25% of European Union’s trades with other countries include services. It has its most trade with United States. European Union is the second in the world in terms of investments. But the commercial policy of the Union mainly relates to the goods. The EU entertains trades with those countries that are weaker in terms of trade activities. Ensuring smoother trade with such countries contribute to its economic development. Therefore, the Union also has an important role in World Trade Organization (WTO). The major feature of its trade with third countries is the common tariff and other trade charges being charged by the Union. The commission also had a common foreign policy for its trade governance. The policy has three pillars on which the policy is constituted. The three pillars are Community Pillar, Common foreign and security policy Pillar, Police and judicial cooperation in criminal matters pillar. All the three pillars relates to different aspects. The common tariffs and trade charges has enabled many economically backward countries to participate in the trade activities internationally. The three pillars show that the agreements are formed not only for the trade cooperation but also for cooperation in all matters that are concerned with economic development and eradication of crimes. The Union gives preferences to the economically backward countries. The commission has a foreign and security policy that is the second pillar of the commission. The second pillar entails policies regarding cooperation in defence matters. This helps to have a common union in terms of defence. â€Å"The European Union, together with its Member States, is the largest provider of technical assistance to these countries† (The EU’s relations with Eastern Europe & Central Asia. 2001). European Union is one of largest trading partner of Eastern Europe and

Reflective writing baased on Full Body burden Essay

Reflective writing baased on Full Body burden - Essay Example Besides, Kristine gives readers her stint at the weaponry facility where she was employed to work for a short duration of time. In as much as several concepts are evident in the book, it is fundamental to explore the facts and fictions that came out through Karen’s narration of the Colorado plant. Fact is defined as a thing that is known and has been proven true while fiction is something that is not right and untrue. While growing up and working for Rocky Plants nuclear weapon, Kristine encountered a number of challenges and experiences; some are facts while others are fictions (Iversen 3). I find that Kristine’s narration balanced between facts and fictions that help readers share the same viewpoint. The author candidly reveals her personal life to readers in an open manner. The events that surrounded her personal life such as having an alcoholic father and working at the nuclear factory shaped her life and gave her the experiences she needed to write the book. I cons ider the revelation of these secrets important for the development of the story since they were factual (Iversen 31). According to Kristine, she received the information needed for the development of the book from the interviews she conducted on the people, both from the neighborhood and from the plant. This is fictitious because she does not tell us the methods she used for the interviews. Furthermore, she is at pains to illustrate how she corroborated the data. The illustrations are factual because they are based on experiences. This is because it is a first person narration. She was at the same place where events were taking place. I find it tricky to determine facts in a situation where the people to be interviewed have vague memories. Consequently, I believe that the author’s recollection of her family’s memories is false. This is attributable to the fact that she directly quoted some of the conversations she had with members of the family. She pointed out exactly what her sister was doing while on her date. This is fiction because the author fails to declare that she interviewed her sister. Ordinarily, this cannot be factual because the time duration cannot allow persons to recall the exact words said more than a decade ago. This is because she spent twelve years working on the book (Iversen 301). Kristine takes us through the bare facts concerning the plant while revealing the once hidden secrets about the nuclear plant. The government had initially lied to the citizens of Colorado about the dealings of the plant. However, when Kristine exposed the damages that the surrounding environment had undergone due to nuclear weapons disposal by the factory, it disclosed the shocking cover up by the US government. Besides, the radiations from the factory caused hurt not only to the environment but also to human health. This is because several people were diagnosed with cancer. The factory was closed because of these revelations. I find such kind of disclosure by the author factual. Otherwise, the factory would still be operating had the stories been fictitious. A crucial aspect of the book is portrayed in chapter sixteen. The author highlights the decline of a family. Kristine discloses the emotional disconnect that her family had with their alcoholic father. This alcoholism almost caused them their lives when her father was driving when intoxicated. Although the author’s father was a lawyer, he constantly faced trouble with the law due to

Sociology Essay Example | Topics and Well Written Essays - 1500 words - 10

Sociology - Essay Example Mass production has become a repercussion of capitalism. Pro-capitalists argue it benefits to humankind by facilitating ease of use, cheaply available and within reach consumer products. On the other hand, anti-capitalists are of the view that capitalism has many downsides. It robs the average person of his/her individuality, of culture and tradition. This can be understood from a review of the following advertisements which demonstrate that capitalism has a great influence on the individual perception and expression. The innovation of line production by Ford during the 20th century has transformed not only the American population but also the world over. It has created a consumer society which is dependent on mass produced commodities. Stuart Ewen in his book Captain of Consciousness, theorizes that line production has been a way of mass producing consumers (24). Since goods are produced in huge quantitative, they need consumers to consume them. For this reason, mass production had become a device innovated by the capitalists, to artificially create demand by reducing price, increasing accessibility and creating a culture of consumerism. Over the years the ethics and moral behind this strategy have deteriorated to a great extent, that mass production has become synonymous with immoral and unethical business practices. These perceptions are warranted. Take the following advertisement by Wonderbra for example which blatantly declares the mindlessness of consumers of today. In the above advertisement, the message communicated indicates that those who buy Wonderbras need not have the brain or the inclination to be intelligent (to read The Economist, a business magazine). These are individuals who have no aspiration to be in the business arena. This is a product for the "average mindless" individual. Moreover, the message denotes the perception that only an elite group of individuals are intelligent enough to read or

Magazine Exceptionalism Essay Example | Topics and Well Written Essays - 750 words

Magazine Exceptionalism - Essay Example 2008). In the text under consideration, David Holmes proceeds to cite the examples of some important magazines that can be attributed largely the honor of altering the social dimensions and the way people thought. The most relevant example in this context is the magazine Sassy, which was targeted at the teenage girls and originated in Australia in the 70s (Tim Holmes ed. 2008). Eventually the Australian publishers took this magazine to America. The magazines catering to teenage girls until now were utterly conservative and modest in their approach to teenage issues (Tim Holmes ed. 2008). However, Sassy with its liberating content, revolving around the issues like teen sexuality and the erotic aspects of teenage girls' personality, played a pivotal role in changing the social norms (Tim Holmes ed. 2008). So much so, the other contemporary teenage magazines also started modifying their content to meet the competition posed by Sassy (Tim Holmes ed. 2008). The one other important magazine that brought to the forefront the economic and cultural aspects of contemporary cinema was Esquire, published in the late 70s (Tim Holmes ed. 2008). ... Primarily, the magazines as a media form are very close to the masses (Tim Holmes ed. 2008). In contrast, other media forms like the print and broadcasted media prefer to retain a journalistic distance from the society (Tim Holmes ed. 2008). Secondly, people look to the contents in the magazines as catalytic and proactive, which not only intends to inform them, but also stimulates them to act and respond (Tim Holmes ed. 2008). Magazines are media forms that not merely direct the society from outside, but are something that live, act and thrive within the confines of society and popular culture. There may exist objections to this exalted aspect of magazines, as it is very difficult to establish the causality between the contents of a magazine and the attributed alterations in the society, in a strictly academic and scientific way (Tim Holmes ed. 2008). In a culture saturated with media, it is utterly difficult to attempt this analysis, as the media forms and the culture are often intricately intertwined (Tim Holmes ed. 2008).Still magazines will continue to be an important and potent media form that will always have an important role in the shaping of the current culture and society. References Holmes, Tim ed. (2008). Mapping the Magazine. Wales: Cardiff

Purchase Behavior Of Consumers Assignment Example | Topics and Well Written Essays - 3500 words

Purchase Behavior Of Consumers - Assignment Example The current sample is predominantly female, composing 83% of the sample. On the other hand, the remainder 17% are males. On civil status, the sample consists of 32% married respondents, and 68% single respondents.   The profile of the sample in terms of age is as follows: 25-

Japans Cultural Analysis through Hofstedes Dimensions Term Paper

Japans Cultural Analysis through Hofstedes Dimensions - Term Paper Example However, Japanese are still less hierarchical than their Asian counterparts and believe in joint decision making to some extent (Geert Hofstede n.d). Individualism/collectivism: this dimension measures the extent of â€Å"I† or â€Å"We† prevailing in the society. In Japan, collectivism is at a high which characterizes harmony, coordination, group efforts, consensus and mutual sharing. Japanese are, however, less collectivist than Chinese. Masculinity/femininity: this dimension tells about quality vs. quantity of life preferred by people in a society. Japan depicts a very high score of 95 which means Japanese are highly masculine- they prefer success, ambitions, competition, and excellence over coordination, consensus, care and overall quality of life (Geert Hofstede n.d). Uncertainty avoidance: future is unknown. Uncertainty avoidance measures whether people in a society try to bind it or let it happen the way it is supposed to. Japan is one of the nations having the highest score of uncertainty avoidance. Japanese tend to control the future through planning, precautions, and regulations and are always wary of the unknown. They study and analyze risk factors in great detail before commencing upon anything. Long-term/short-term orientation: it is a time-based point-of-view towards the achievement of goals and results. Japanese score 80 here which means they are long-term oriented and invest heavily in real-estate and properties to secure their future. They believe in virtues, steadiness of results over time and generations serving the society at large. Canada, unlike Japan, is a country with lower PDI score which means inequalities in power distribution are perceived lesser than that of Japan’s. People respect the status and authority and accept the distribution (Geert Hofstede n.d). Canadians are relaxed when ambiguities and uncertainties are talked of. They suit their laws and regulations with the situations and do not panic; unlike Japanese who always carry a detailed list of rules and risks before doing anything.

Critique 3 peer reviewed literature review nursing journals Essay - 1

Critique 3 peer reviewed literature review nursing journals - Essay Example arch focuses on the topic: For patients in a home setting with wounds, does use of tap water to cleanse wound affect rate of infection and healing compared to use of normal saline to cleanse wounds in a month period. Riting Fernandez (2004) espoused that potable tap water is a good alternative for cleaning wounds in the home environment, based on clinical home trials. Likewise, the same research shows that the use of saline solutions that include Povidine Iodine solutions is an effective cleansing solution for contaminated wounds. The literature review reveals an obvious gap in knowledge or a conflict in what is currently known. The literature shows that there is confusion as to which is a better wound cleansing alternative in the home environment, in terms of the use of tap water or saline solutions. The literature review strongly supports the hypotheses or research question. The literature indicates that more research will increase current nursing assessment knowledge. The three journal literatures emphasize the effectiveness of the two wound cleansing alternatives. The three journals offer convincing evidences to affirm their wound cleanings findings. The literature shows different researches on the topic. The research literature shows that the additional literature is indeed to update the current nursing assessment knowledge on wound cleansing. Additional literature delves on supporting tap water and saline solutions to clean wounds. Nursing skills research also shows that the nurses must incorporate additional knowledge on other wound cleansing methods. The overall value in the literature review. The overall value of the literature in developing the knowledge database to implement the research equates to ensuring the correct acceptance or rejection of the hypothesis. Lack to research material may wrongly create a false rejection of the hypothesis. In the same light, the lackluster gathering of literature may trigger the wrong acceptance of the right

Dreaming has been there since the existence of man Essay Example for Free

Dreaming has been there since the existence of man Essay Dreaming is a communication between the body, mind and the spirit in a symbolic communicative environmental state of being. Our brains being active way all the time, but at different states of consciousness example, being alert, awake, asleep, bored, day dreaming cause different waves in brain as far as the activity is concerned. The brain mind and spirit, while at rest (when a person is sleeping) will review and analyses many things. This goes around emotions, ideas, thoughts, actions of a short terms memory. This has a background of someone’s past life, and philosophy to influence it. The mind is also processing spiritual data, beliefs, and any communication from the higher power (God). All this information together with subconscious of what people ever told you, is then processed but without supervision by any person. All this information is put together by the mind in a form of Visual Screen play, as a mixture of many things such as sight, sound, emotion and imagined interactivity. This will definitely yield that which is referred to as dreams. Dreaming is easily influenced by factors in a person’s life and spirit, these influences bring about divisions that almost same as God’s. They are usually categorized as standard, prophetic, nightmares and physical dreams. Standard dreams have a tendency of precognition happening randomly. Prophetic ones are those dreams carrying a message of what is going to happen in the future. It could be calling for repentance, change of behavior or getting prepared for an on coming disaster. Nightmares are sort of dreams that will frighten or upset the dream and it may take some time before someone gets back to sleep after having a nightmare. This is why dreaming is such a important thing because sometimes it may bring wealth, health, escape, spiritual gain etc. if dreaming is taken seriously, that is if people could get to concentrate and remember their dreams, there could be very important messages hidden in the dreams. Dreaming may be important to remember and I will discuss a few ways that would help a person interested in recalling their dreams do so. It is believed that if you get to bed a well relaxed person, pay attention to the main issues on the mind, give yourself a suggestion/idea to remember your dreams, plan to wake up slowly and peacefully such that you don’t lost track of the dream you may have had by rocketing out of the bed; then most likely you will manage to recall the dreams you had in the night. It is also suggested that each a well balanced diet will help recall your dreams this is for the reason that all parts of the body including the brain is well nourished with a healthy diet. Once the person recalls the dream, it is important to analyze it. This can be done by identifying the main concept of the dream. This will involve taking away all details and looking at the dream as a whole. Concepts are for helping someone find the bigger picture and since they are too vague to use as a clear picture it is important then to take away details that appear vague and be left with the very central picture. Once this is done then it is important to match the concept to a certain area of your life. Try to see if there any element of your life that seems very precious to you, and then look if there is any possibility of it being damaged in any way as far as the dreams is concerned. If the answer is that there could be damage to your life, then re-examine the situation and the solution might just present itself to you. Dreaming and its meaning are somehow related to animals and other universal symbols. Animals are sometimes symbolizing our traits, good or bad. Vehicles are to symbolize the direction we are headed. Children may symbolize something new and joyous while clothing may symbolize moods which are also related to attitudes we usually have. While dreaming about death may be common and scaring it is believed to bring changes and very dramatic and major ones. It may symbolize confronting fear of change or fear of death. It could also signify threat. Another common dream is that involving people. This may be a symbol of a personal trait as long as the dream is not prophetic.

Bush Sr & Clinton East Asian Security Approaches Essay Example for Free

Bush Sr Clinton East Asian Security Approaches Essay President Bush via a main strategic reappraisal as well as continuing below president Clinton together with the U. S Secretaries of Defense Aspin and Perry. The previous administration tried and it is still trying to come into good terms with domestic pressures. It wants a calm dividend as well to adapt what the U. S has been always doing strategically to post cold war circumstances in a safe plus cautious way. All of this assists in helping to keep alive the rationales behind a United States bilateral security relationship with its Northeast Asian allies. Regardless of these echoes of the cold war, there is no one who can escape the truth that the cold war is presently over and that the Soviet Union does no longer exist. Furthermore, in Northeast Asia, also, the need has emerged to restructure U. S post Cold War alliances in order to make them fit the moments. A revision of the bilateral alliance relations goes on; there has been mounting interest in applying multilateral approaches towards the region’s issues. The Clinton administration did not have a well developed vision for what it intended to do in the Asia Pacific region during the time it entered the office. This seems to exactly know how it intended to deal with Asia by putting greater emphasis relatively within diplomacy as well security on a multilateral means over bilateral venues. During the first Clinton administration, inspiration regarding this approach appears to stalk from a bit reluctant admiration for the ways Southeast Asian states have tried to utilize multilateral techniques. The successes enjoyed by hatchling economic organizations in Asia such like the Pacific Basin Economic Council, the APEC forum and the Pacific Economic Cooperation Council. In any case, Assistant Secretary of State for East Asia together with the Pacific Affairs Winston Lord signaled the administration of Clinton. They signaled because Clinton had an intention of relaxing past United States objections towards multilateralism. He intended to do this by stating the goal the administration had towards Asia Pacific region. The goal was just to develop the multilateral forums for safety consultations while maintaining the sold foundation of the alliances. President Clinton has put more emphasis on the multilateral theme when he emphasized the phrase which was â€Å"a new Pacific community†. Winston used this expression earlier on although President Clinton placed it at the center stage internationally. Tokyo gets preoccupied by domestic political turmoil. It got preoccupied because the Japanese seemed to be reluctant to let the well known aspects of their bilateral security go. During the President Clinton administration, was somehow captivated because of the repayments multilateralism tent to give. The major disparagement of the United States governmental enthusiasm came from PRC. Despite the fact that Chinese suspected the idea, there was no any sign that what the Clinton administration was carrying on amounted to a closet form of unilateralism. The prospect for Northeast Asian multilateralism is so challenging. President Clinton, tent to give support concerning multilateral approaches in dealing with the problems of East Asia’s security. In the earlier administration, multilateralism was refused in support of reliance entirely on the existing bilateral alliances. The good security framework for the region consisted of a fan together with its base in Northern America and radiating west across the Pacific. The administration of Clinton reaffirmed the existing security alliances. It called for new equipments multilateral in character which was to supplement the U. S bilateral arrangements in dealing with the present emerging security problems. Washington did not advocate developing new comprehensive agencies, for example the conference on security and cooperation in Asia or the Northeast Asia Treaty Organization within this context. The multilateral agencies are going to be constructed for specific problems and they will differ in membership and the structure as required due to the administration of Clinton. The emphasis on a return towards a more traditional approach to a foreign policy in Asia is actually a prominence on bilateral and unilateral initiatives against multilateral ones. A larger focus on narrow military security issues over economic together with the marginalization of newer issues such as health and environment. However, there was tension and twist in the bush’s administration. The tension was concerning the conflict among the open trade wing of the Republican Party. The tension really emphasizes admission to the markets in promotion of U. S corporate interests. It again emphasized on the more security oriented folks who recognized military threats as the overriding concern of United States policy in the region. As a result, the tension was well-defined in assembly than in the executive branch. Pressure was far above the ground in White House depending on Bush’s arrangements to the key economic posts. The pressure was on the treasury, the United States Trade Representatives together with the description of the National Economic Council. Interweave was not similar with traditional realists. Some members of Bush’s Asia overseas policy squad saw a responsibility for advancing electoral democracy abroad. They saw it as a way of enhancing the economic welfare along with the safety of the United States within the area. During the Clinton’s administration, he tried to position rhetorically more emphasis on the two Asia Pacific forums. He again put more emphasis on the Association of Southeast Asian Nations Post Ministerial Conference plus the new ASEAN Regional Forum. As far as multilateralism is concerned, the Clinton administration expressed a readiness to pay attention in letting nations of the region decide on the regional problems instead of dictating them from Washington. Even if the Clinton administration acted in agreement with these promises they are still not clear. The idea of the President Clinton’s administration did not become a reality with reference to multilateral agencies in supplementing United States bilateral associations. It intended to give a framework for security dialogue as well as the cooperation. It wanted to do this by offering the potential to redress the most stressing aspects of the present approaches to achieving security objectives in East Asia. Bush has foreign policy advisers who had a significant experience about Asia. These advisers really shaped the Bush administration policy towards Asia; from the time Bush signified that he had a big personal interest in associations with Latin America and Europe. Relating to the economic issues, there is a slight difference linking the Clinton administration as well as the Bush administration. Bush seems to be more of an unconditional free trader. That means that even the present modest efforts at integrating environmental and labor matters into bilateral trade agreements will not be present from the Bush outline. This fact will be greeted with sighs of relief between the business leaders together with the region’s political leaders. The biggest change under Bush’s administration was a greater emphasis on intensifying the alliances. He wanted to intensify alliances on matters concerning bilateral with Japan, the Philippines, South Korea and Thailand. That created the establishment of the cold war-era security structural design in Asia. Bush noted that people must show the American powers and purpose in supporting Asian people. That meant that they must keep their promise to discourage violent behavior against the Republic of Korea as well as strengthening security ties with Japan. That was through expanding theater missile defenses between their allies. The main motivation for USG participation in East Asia has always been right of entry to the markets of Asia. In one way or the other the Bush administration determined to strengthen the United States and Japan alliance. He intended to strengthen them by encouraging Japan to play a significant role concerning security matters within the region. That includes the redefining assignment of Japan’s self-protection armed forces as well as paying more of the bills. It is not clear at all that there is support either in the area as a whole or within Japan for Japan to assume a better security task. From China’s opinion, Bush’s success raises the view of stronger White House assistance for theatre in addition to nationwide missile protection systems. His success again raises the advanced levels of United States arms supplies to Taiwan of which Beijing stubbornly opposes. Gore administration gave greater scope to organized labor than Bush White House. The AFL-CIO did not manage to prevent the Clinton administration against pursuing trade at no cost with China. Alternatively Japan has been far less pleased with the next term of the Clinton administration compared to China. Japan resented the downgrading of the United States associations as the keystone in Asia. Clinton’s administration gave acknowledgment on a regular basis to bilateral. He emphasized on U. S and South Korean initiatives within the current cautious steps in the direction of finishing the isolation of North Korea. It is said that President Clinton passed over Japan during his visit to Beijing which was done in the year 1998. There are some issues whereby the Bush administration differs drastically with the Clinton administration. It is said that the Clinton’s administration, there were actually some few foreign policy conquest stories. That was the negotiation of the established structure in the year 1994. North Korea arranged to chill its nuclear plan in trade for the structure of two nuclear reactors as well as fuel oil shipments. During the time when the United States had to follow the guide of South Korean President together with the North, connection eased and pressures on the neck of land were at their depths of despair in memory. During the administration of Bush it really threatened to demoralize the significant development which was made within this area. Congregational republicans over-involved time after time the implementation of the framework. It did this by preserving appropriations, even if South Korea and Japan provided the enormous bulk of the funds beneath the agreement. There are a good number of very essential continuities among the Clinton as well as the Bush administration concerning East Asian security policy. This should not surprise as much as the Clinton administration embraced a lot of bedrocks of post cold war East Asian. They inherited this from the first Bush administration which was actually based on long time United States interests. It might be surprising if at all there were not permanence across administration for the reason that the basics of the US security policy within East Asia really transcend administrations. It is very necessary to recall the aforesaid fundamentals of continuity since the Bush foreign policy team came to office. The Clinton administration had already a bad work with virtually every aspect of the East Asian security policy. It might be astonishing if at all there was no permanence within administrations for the reason that the basics of US security policy in East Asia go beyond administrations (Martin, 112). It is very essential to recall the aforementioned elements of continuity since the Bush foreign policy team appeared to the office. The Clinton administration did not do a good job with virtually every aspect of East Asia security policy. The only way to distinguish the Bush administration with the one for Clinton is that there was a lot of reticent to insist that the core of gravity of United States security policy within East Asia is the coalition with Japan. The Clinton administration was not sure whether China or Japan was significant. it was too preventive in connections with Taiwan even if in fairness, as far as security matters is concerned. The Clinton Defense Department started inquiring very seriously into the state of Taiwan’s defenses and it also started pressing Taiwan to recover the software characteristic of their defense attitude. Bush administration was too captivated with multilateralism that was unsuitable for the region or had the potential to deteriorate bi-lateral alliances. The administration of Bush had a more customary approach meaning that it is not likely to involve Asia effectively on two wide areas of growing concern. That is global environmental matters for example the climate change, ozone, invasive species and global health matters such like communicable diseases. Bush did not propose the ratification of the Kyoto Protocol. He did not consider China’s proposal that greenhouse gas discharge be restricted on a per capita basis instead of a per country basis. The very poor records that were kept by Bush concerning the environment in Texas didn’t bode very well in engaging Asia on essential environmental issues. However, the first Bush administration is more likely to be fragmented, incoherent as well as contradictory. It suffered from the vision thing for so many reasons. In the first place, the Bush administration lacked a clear mandate. When he was campaigning, the new president did not offer sound foreign policy plan as a package, Asia countries included. Last but not least, East Asia has really undergone a considerable transformation since the time President Bush started ruling. Nevertheless, the coverage of this revolution in the western press is over and over again restricted to articles on China’s environmental problems or North Korea’ nuclear ambitions. Most of the East Asia’s leaders believe that for United States policy toward East Asia which has always remained essentially bilateral as well as ad hoc for decades to go on to be valuable, it must be updated to reflect more accurately contemporary realities in the region. Finally, Multilateral as well as unilateral sanctions have always been imposed on Iran in order to increase the pressure on its regime. The United States puts more prominence on its wide range of unilateral sanctions. Works Cited Glen, S. Axis of Evil and Rogue States: The Bush Administration. Washington: Glen Segell Publishers, 2006. Martin, G. International Relations Theory for the Twenty-First Century. Routledge, 2007. Seung, H. North Koreas Second Nuclear Crisis and Northeast Asian Security. New York: Ashgate Publishing Ltd, 2007.

Why Is Indian Currency Falling Economics Essay

Why Is Indian Currency Falling Economics Essay The value of Indian currency has weakened over the last 15 years. The Indian rupee fell 0.7 per cent against the US dollar at 55.71 on the back of a weak trade data. The Indian rupee has shed close to 25 per cent value over the past one year.  It is likely to fall further.   1) Exports falling: One of the main reasons for Indian currency falling is the exports falling which leads to trade deficit. The demand for US$ goes up with the increase in trade deficit. Indias trade deficit increased to $ 15.5bn in July 2012 which is significantly higher than $ 10.3bn reported in June 2012. The trade deficit occurs when a country imports more goods and services than exports.   2) Current account deficit could rise: India is not being able to achieve the export target of $ 350bn. Due to this; Indias current account deficit could be higher than expected. This occurs when import of goods and services is higher than their exports. A higher current account deficit contributes to weaken the currency.   3) Dependence on foreign flows: In order to finance the current account deficit India needs strong foreign capital. However, the probability of allocating more money by the foreign invertors to India is poor. Therefore, India requires reforms to reduce deficits and to boost up the growth in infrastructure through investment.   4) Fiscal deficit: A fiscal deficit occurs when governments expenditure exceeds the earning through taxes and other sources of income. The government borrowing from the Reserve Bank of India shows the fiscal deficit. It is important for countries to keep it under control. A large fiscal deficit forces central banks to print more money and stoke inflation which decreases the value of money.   5) Growth slows: To sustain the high expenses and boost exports, India needs a strong growth rate. However, the balance of payment is not positive. It is expected that India will grow at less than 6 per cent in 2012-13 and at the same time, a weak monsoon could again increase the food price. This leads to inflation. Appreciation and depreciation for Indian currency: Rupee is the Indian currency. Just like any commodity the Rupee also has a price which keeps fluctuating. The US Dollar being universal currency, all prices of currencies are generally expressed in Dollars. Hence in case of the Rupee, its price at any point in time maybe say, Rs.45/$. With the change of the indicators the value of the rupee as per the dollar changes. When value of Indian currency increases i.e. say Rs.40/$ it is said to have Appreciated (Value) in the reverse case say Rs.50/$ then the Rupee Depreciates (Value). Rupee changes values for a range of reasons, like if US performs very well then people will demand more US dollars, exchanging their rupee. This Demand will raise the price of the US dollar and hence depreciate the Indian Rupee .For e.g.:   Let us assume that in case, you go to a bank and asks the bank that you intend to buy US$100, please tell me what is the amount of INR you have to pay.  Ã‚   Bank informs you that you need to pay Rs 5410/-.   This means you can buy US$ @ Rs.54.10 per dollar.  Ã‚   This is the selling rate of the said bank for US $ for that day. Now after one month, you go to bank and again ask the bank that you wish to buy US$ 100, and bank tells you that this time you have to pay Rs.5490.   This means you have pay more to receive the same amount of US $.  Ã‚   This means the local currency has depreciated. This will be known as Depreciation of Indian Rupee.   In the above example, it is clear that value of INR has gone when compared to US$. On the other hand, if the rate quoted by bank on second occasion is say Rs. 5380/-.  Ã‚   It will be considered as appreciation of INR as this time you have to pay less amount to buy the same amount of US$. How weakening rupee against dollar impact India? The Weakening rupee against the US dollar makes the imports, overseas travel and studies at foreign universities more expensive. The sharp fall of Indian currency against the US dollar rises the price of edible oil, petroleum products, fuels and white good. White goods and phone maker are considering a 2-10% increase in prices. But weakening the rupee against dollar is cheering exporters and families that depend on remittances. Some of the impacts of weakening rupee against dollar in India are as follows: More rupees for dollars remitted. Exporters get more rupees against dollars. As foreigners will have to pay fewer dollars for vacationing in India tourism may get little hike. Students wanting to study abroad will have to pay higher fee and living charges in rupee terms. More rupee would be needed to fund foreign education. Travelling overseas get more expensive as one has to shell out more rupees for the same amount of dollars. One would have to keep more rupees on hand to purchase dollars to fund foreign travel. Imports to get costlier. Companies will have to pay more for repaying foreign debt. The price of oil, petrol, diesel and fuel will go up substantially. The LPG could also become high. As the result of price hike of fuel, the transportation cost will also go up and the increase in the transportation cost leads to rise on the price of the goods causing higher inflation. Higher oil import bill could put greater strain on government finances, given clamor for higher subsidies. Electronic goods which depend on imports and royalty become more expensive. NRI and exporters would be happy and can be expected to remit more dollars as they would get a higher price. Companies like IT software, Pharmacy and BPO would gain from the dollars that they earn by providing goods and service abroad. How far will it fall? Currently $1=53.58 but the experts have predicted that it may hit 55 in 2013(this year) given the weak fundamentals of the economy. RUPEE APPRECIATION IN RELATION TO DOLLAR: The appreciation of rupee affects the whole economy. Appreciation occurs because of the inflow of dollar and the rupee is pushed higher be exporters selling pressure. Another reason for appreciation of rupees is increase in flow of funds through foreign institutional investors. The appreciating rupees also affect various sectors of economy both positively and negatively. RUPEE APPRECIATION IN RELATION TO DOLLAR AS A BOON  Ã‚ ® By the appreciation of the rupee, importers are benefited the most. They have to pay fewer rupees in terms of dollars i.e. more dollar denominated goods can be purchased from lesser amount of rupee.  Ã‚ ®Ã¢â€š ¬Ã‚  Energy(oil, fuel, petrol, diesel, etc) dependent sectors will benefit more comparing to others since import cost will decrease.  Ã‚ ®Ã¢â€š ¬Ã‚   The profit margin of the companies importing the raw materials from the foreign market to produce the goods having domestic demand will increase.  Ã‚ ®Ã¢â€š ¬Ã‚  The cost of machineries and equipment that are imported will be lesser which benefits the capital goods sectors.  Ã‚ ®Ã¢â€š ¬Ã‚  It is also a good sign for governments financial health because in the long run a stronger rupee would be sound for the Indian economy and will bring Indias purchasing power at par with other currencies.  Ã‚ ®Ã¢â€š ¬Ã‚  Appreciation of rupee also benefits the oil marketing companies like BPCL, HPCL, and IOC which purchases crude oil from abroad.  Ã‚ ®Ã¢â€š ¬Ã‚   rupee appreciation is a good sign for any currency. In a long run the rupee may gain more value as currency due to strengthening the rupee value in the foreign exchange marker. â‚ ¬Ã‚   RUPEE DEPRECIATION IN RELATION TO DOLLAR Since the independence till today rupee is continuously depreciating. It had reached the level of 53.58 in February 2013. However service export and NRI remittance witnessed solid which resulted in current account surplus and a turnaround for the country running in trade deficits in the past. Gradual depreciation of the rupee contributes to substitute direct export subsidy. Lower rupee benefits exporter as the exporter can lower the price and sell in the foreign market. RUPEE DEPRECIATION IN RELATION TO DOLLAR AS A BOON  Ã‚ ® Rupee depreciation can attract overseas buyers which helps the exports to grow faster.  Ã‚ ®Ã¢â€š ¬Ã‚  Rupee depreciation can increase export which also increases the export competitiveness that helps the economy to grow. It becomes easier for the exporters to survive in the foreign market as they can lower the price to increase sales volume.  Ã‚ ®Ã¢â€š ¬Ã‚  Indias foreign structure also support weak rupee since it includes leather, textiles, gems and jeweler and most of the manufacturers and exporters are medium and small sized who are operating on low margins and they can not absorb currency risks but weak rupee can allow them to sell their product at lower price.  Ã‚ ®About two-thirds of Indias IT revenue is in terms of dollar. So for the IT companies, the weakening rupees means an increase in the operating profits as they will receive more rupees for each dollar earned.  Ã‚ ®The export of textile business with lower profit margins will go up with the depreciating rupee which directly benefits the textile industries  Ã‚ ®Depreciating rupee is like an invitation to commodity sector. US being the largest importer, majority of the Indian commodity exports are dollar denominated. The metal companies especially the iron-ore exporters would be benefited as they will have gains accruing from lower global commodities prices on account of rising dollar. RUPEE DEPRECIATION IN RELATION TO DOLLAR AS A BANE  Ã‚ ®Importers are the biggest losers from the depreciation of the rupee as they have to pay more rupees in terms of dollars i.e. less dollar denominated goods has to be purchased by paying higher amount of rupee.  Ã‚ ® The cost of import will increase which also increases of oil, fuel, petroleum products etc.  Ã‚ ®The profit margin of the companies importing the raw materials from the foreign market to produce the goods having domestic demand will decline.  Ã‚ ® As large number of machineries and equipments are imported in the capital goods sectors it is not beneficial for such sectors.  Ã‚ ® A weaker rupee means weaker Indias purchasing power as compare with other currencies. This affects the financial condition of the government and the country in the long run.  Ã‚ ®Oil marketing companies like BPCL, HPCL, and IOC which import crude oil will have to pay higher import bill with the fall in rupee which will adversely affect the oil market.  Ã‚ ®Telecom companies like AIRTEL, Idea with huge requirement for import capital expenditure stand to lose from a fall in the rupee value.  Ã‚ ® Depreciation is not a good sign for any currency. In a long run the rupee may lose its value as currency due to weakening the rupee value in the foreign exchange marker.

Chaucers Canterbury Tales - Importance of Order in Knights Tale Essa

The Importance of Order in Knight's Tale    Chaucer claims to place the Knight's Tale just after the General Prologue by chance, the drawing of lots. The Knight draws the short straw, and all are glad for it. The appropriateness of his lengthy tale to follow is clear on some levels, and barely perceptible on others. I intend to launch my investigation of the Knight's Tale with a scrutiny of these three statements, and perhaps we shall find an interesting conclusion in this, albeit a disputable one. The honorable Host, Harry Bailey, begins this famous day of pilgrimage by calling everyone together to draw lots, "He which that hath the shorteste shal beginne." (838) He calls the Knight to draw first, presumably as a gesture of respect, as he refers to the Knight as master and lord. Harry continues to speak for a short moment, as we have the visual image of the Knight stepping up to claim his straw. The host continues to call up two more pilgrims, but quickly decides that everyone might as well draw in a free-for-all. And surprise! The Knight finds himself holding the short cut. Is it possible that Harry managed to give the Knight the short straw intentionally? "Now draweth cut," says he, "for that is myn accord" (840). A close eye may suggest some punning going on in that line: Now draw the cut (short) straw, for it is my wish. The words "cord" and "accord" were both used in Middle English, so we may be able to find some double meaning there as well. If indeed Harry wishes to giv e the Knight the "cord," there are several interesting cases to think on: a) the cord is simply the short straw, b) the cord is the hangman's rope, or c) the cord is a unit of wood cut for fuel. The hangman's rope would make for subtle sarcasm, but... ... immediate effects on the Miller, who cares not a bit for courtesy or order but only reckless lust. Hence, the Miller follows with a tale that Palamon could have appreciated, had he not known the ways of chivalry, but only those of lechery. Works Cited and Consulted Benson, Larry D., ed. The Riverside Chaucer. Boston: Houghton Mifflin, 1987. Chaucer, Geoffrey. The Canterbury Tales. The Norton Anthologyof English Literature. Seventh Edition. Two Volumes. Ed. M. H. Abrams. NewYork: Norton, 2000. Cooper, Helen. The Structure of The Canterbury Tales. Athens: U of Georgia P, 1983. Modern Critical Views: Geoffrey Chaucer, Ed. Harold Bloom. New York: Chelsea House Publishers, 1985. Spearing, A.C. Chaucer: The Knight's Tale. Cambridge: Cambridge UP, 1995. Williams, David. The Canterbury Tales, A Literary Pilgrimage. Boston: Twayne Publishers, 1987.

Ernest Sosa: Externalism :: essays research papers

Ernest Sosa: Externalism Ernest Sosa likes externalism. He thinks that it is intuitively correct. But he must and does agree that it must be clarified in order to avoid certain problems. So, his mission in this paper is to first define what he calls "Generic Reliabilism," then to show how it is susceptible to certain objections, then to present a modified version of it, and to show that this new version is, in general, better than its predecessor. Let us look at his argument. First, we get the usual definition of generic reliabilism: S is justified in his belief that p at t if the belief is produced by some faculty that usually produces true beliefs. Then, we get a couple of Alvin Goldman's notions of justification with Sosa's revisions. A belief is strongly justified iff it is well formed, and by means of a truth conducive process. A belief is weakly justified iff it is "blameless" (not the result of an intentional mistake?) but ill-formed, and the believer is not aware that the belief is ill- formed. A belief is superweakly justified iff the process that produces the belief is unreliable but the subject did not intentionally come to hold the belief because it was acquired unreliably. And, finally, a belief has strong meta-justification iff the subject neither believes that nor can determine if the belief is ill-formed (hence the "meta-" prefix), and the subject is aware of the process by which he got the belief and that the process is reliable. OK, seems reasonable enough. But, Sosa points out, there are a couple of scenarios (actually, three, but Sosa concentrates mainly on the two listed below) in which these conceptions of justification just do not work. The "new evil demon" problem takes a couple of forms in the article, but what it amounts to is that if a person S attains beliefs through something other than his usual faculties (e.g. senses, reasoning, etc.) like evil demons or random neurological stimulators, or whatever, then that person's beliefs are not attained through a reliable process (we are assuming that demons are, as usual, not benevolent bearers of truth). But, we do not want to say, or at least Sosa doesn't, that the deceived believer is completely unjustified in his beliefs; so, what level of justification do we assign to his situation? If, by some amazing coincidence, the random processes or demons generate a consistent and coherent set of beliefs, then we can say that the subject is weakly and meta- justified. But, t hat situation is not very likely, and thus we need the notion of superweak

Biometrics: The Science of Human Recognition :: Research Science Papers

Biometrics: The Science of Human Recognition As our society becomes more and more modernized so does our need for more sophisticated ways to identify people for who they really are. Biometrics is the science of human recognition. With this rapid movement to develop this new technology, many companies have come out with different ways to distinguish people. Some of these new forms of recognition include; retinal scanning, iris recognition, finger imaging, hand geometry, face recognition, voice recognition and signature recognition. These forms of distinguish people may be broken down into two basic categories: physical characteristics and personal traits. Physical characteristics are specific to each person. A physical characteristic is as unique as a person’s DNA code. A personal trait is a ‘style’ that is often unique to each person. The only problem with the recognition of this ‘style’ is that it may often change as a person grows and matures. Retinal scanning falls into the category of scanning for physical characteristics. It is performed by bouncing a laser beam off the cornea, which then absorbs specific frequencies of light according to that person’s specific cornea. The light that is not absorbed bounces back into the machine and is then read. The machine is able to recognize the unabsorbed frequencies of light as, Frank Turco. Another new physical biometrics system is iris recognition. Iris recognition is similar to retinal scanning. The colored area of the eye that surrounds the pupil has many lines randomly placed. These lines are specific to each individual; like a barcode is to a product. Again, a laser scans the eye and recognizes the bars of the iris as a person. Amazing isn’t it? Iris canning tends to be more ‘user friendly’ because you don’t need to be as close to the machine when it is scanning your iris. You may be up to nine inches away, where as with retinal scanning you may only be one to two inches away. The reason iris scanning is more "user friendly" is because when utilized by the public many communicable diseases may be passes along by the machine because of it close contact with the person. Face recognition is similar to the way we recognize people. A computer would be utilized to take a photo of each person and then analyze it. The computer's analysis of the photo would use facial geometry to recognize each person. Biometrics: The Science of Human Recognition :: Research Science Papers Biometrics: The Science of Human Recognition As our society becomes more and more modernized so does our need for more sophisticated ways to identify people for who they really are. Biometrics is the science of human recognition. With this rapid movement to develop this new technology, many companies have come out with different ways to distinguish people. Some of these new forms of recognition include; retinal scanning, iris recognition, finger imaging, hand geometry, face recognition, voice recognition and signature recognition. These forms of distinguish people may be broken down into two basic categories: physical characteristics and personal traits. Physical characteristics are specific to each person. A physical characteristic is as unique as a person’s DNA code. A personal trait is a ‘style’ that is often unique to each person. The only problem with the recognition of this ‘style’ is that it may often change as a person grows and matures. Retinal scanning falls into the category of scanning for physical characteristics. It is performed by bouncing a laser beam off the cornea, which then absorbs specific frequencies of light according to that person’s specific cornea. The light that is not absorbed bounces back into the machine and is then read. The machine is able to recognize the unabsorbed frequencies of light as, Frank Turco. Another new physical biometrics system is iris recognition. Iris recognition is similar to retinal scanning. The colored area of the eye that surrounds the pupil has many lines randomly placed. These lines are specific to each individual; like a barcode is to a product. Again, a laser scans the eye and recognizes the bars of the iris as a person. Amazing isn’t it? Iris canning tends to be more ‘user friendly’ because you don’t need to be as close to the machine when it is scanning your iris. You may be up to nine inches away, where as with retinal scanning you may only be one to two inches away. The reason iris scanning is more "user friendly" is because when utilized by the public many communicable diseases may be passes along by the machine because of it close contact with the person. Face recognition is similar to the way we recognize people. A computer would be utilized to take a photo of each person and then analyze it. The computer's analysis of the photo would use facial geometry to recognize each person.

Applied Ethics Essay

A False promise means â€Å"a promise that is made with no intention of carrying it out and esp. that is made with intent to deceive or defraud†. Nowadays, making false promises has become ubiquitous in our daily life. Is it a right action or not? Based on Kantian ethic and Utilitarianism, there are different views in making a false promise. Utilitarians’ view in making a false promise For Utilitarianism, it looks at the consequence of an action for all those people affected by the action. If the overall balance of happiness over unhappiness is its consequence, the action is right; unhappiness over happiness, it is wrong.(Chan Chun Fai’ s notes, Moral Theories, p.2) Also, the principle of utility applied to it is generally expressed as â€Å"Always act to produce greatest happiness for the greatest number of people. â€Å" (Chan Chun Fai’s Power Point) For example, Betty has made a false promise to Peter. She borrowed some money from Tom as to travel to Taiwan with her friends and promised him that she would return money to him after one week. So, Tom was glad to lean her money. Betty made a false promise to have enough money travelling with their friends and her friends were so thrilled about that although Tom would feel depressed about it. However, this action produces greatest happiness for the greatest number of people that Betty and her friends felt happy while only Tom felt unhappy. Therefore, it is considered as a right thing to do. But for rule-utilitarianism (RU), it is treated as a wrong action because RU looks at the consequence of a rule and the principle of utility is applied to a rule. Also, if everyone following the rule could produce good consequence, then we should abide by that rule—a right rule. (Chan Chun Fai’s Power Point) In this situation, if everyone made false promises, people would stop believing promises and each other. As this action result in bad consequence, it is not a right action in the concept of rule- utilitarianism. Kantians’ view in making a false promise Kant’s deontology is not about consequence and happiness. It is about to act with a good will (which is an absolute good) is to act out of duty; to act out of duty is to act with moral law. (Chan Chun Fai’s notes, Moral Theories—Kant’s deontology P.1) If we do things just for our desires or feelings, it is not considered as a truly moral action. For example, Peter does some social services only because it benefits him to get into university. In this case, as his social services are based on his desires, they are not done out of duty. So, these actions are not treated as moral actions. Of course, in Betty’s case, she made a false promise to Tom and she acted without a good will. Also, she made a false promise to get what she wants has indicated that she did this only for her desires. Therefore, making a false promise is not a moral action in Kantians’ view. Besides, there is a principle of morality in Kant’s deontology called â€Å"Categorical Imperative†. It is the cardinal principle of morality. â€Å"A categorical imperative is unconditional and independent of any circumstances, goals, or desires.† (Chan Chun Fai’s notes, Moral Theories—Kant’s deontology, P.2) Kant expressed this idea in two formulations called â€Å"universal law† and â€Å"the end in itself†. Base on this two formulas, we can judge an action whether it is right. Refer to the formula of universal law, we need to act only on that maxim whereby we can at the same time will that it should become a universal law. In general, if it is right for you to do something, then it is right for anyone in similar situation to do the same thing and you are required to be consistent—do not make exceptions for anyone, including yourself. Obviously, making a false promise cannot be a universal law as it is impossible for everyone to do the same or for you to will that everyone acts as you do. In fact, most of people must be unwilling to be made a false promise. As making false promises has exception that no one is willing for everyone to follow this rule, it cannot be a universal law. Due to this, it is not a right action. According to â€Å"the end in itself†, it is stated â€Å"Act in such a way that you always treat humanity, whether in your own person or in the person of any other, never simply as a means but always at the same time as an end.† (Chan Chun Fai’s notes, Moral Theories, P.4) That means, we need to treat all rational humans as ends, never merely as a means to an end. Additionally, Kant stated that â€Å"Every man is to be respected as an absolute end in itself; and it is a crime against the dignity that belongs to him as a human being to use him as a mere means for some external purpose.†Hence, it is morally wrong for Betty to make a false promise to him that uses Tom merely as a means to achieve her ends because Tom also has ends of his own. Therefore, making false promises is a wrong action in Kantian’s view as performing this action doesn’t not respect others and use others merely as a means. My point of view over Utilitarianism and Kantian ethics In my opinion, Kantian ethics is better than Utilitarianism as doing things with Kant’s Deontology can enhance harmony in our community. Say, if we do social services out of duty, not of desires or feelings, such kind of behaviors can last longer. If we do social work base on the concept of utilitarianism in order to get some benefits or to satisfy ourselves, we will stop doing social services sooner or later once we have been satisfied. In addition, Kant’s deontology advocates respect of others while utilitarianism is more aggressive and selfish. If everyone does things with the concept of utilitarianism, it can be harmful to our society as all of us only think about ourselves instead of being considerate to others. Conclusion In an aspect of utilitarianism, if making a false promise can produce greatest happiness for the greatest number of people, it is a right action while it is a wrong thing to do in rule-utilitarianism as it result in bad consequence. Moreover, making false promises is with a bad will and for people’s desires that it is not a right thing to do in Kantians’ view as it uses others merely as a means and it will not be a universal law. Personally, I think Kantian’s ethics is more ideal than utilitarianism because of social harmony.

Progression of African Americans Essay

When the American Civil struggle ended, all the enslaved African Americans obtained freedom from thraldom. From thence they were able to live their life in the land of the free. Unfortunately, African Americans didnt really benefit from existence set free. It was almost as though they were set free from slavery, but non set free from disrespect and were not attached the same rights as former(a) American citizens. In this assignment, I im affair discuss some of the advancements of African Americans from 1865 to our bear witness day.Davidson, J. W., & Gienapp, W. E. (2008). Nations of nations A narrative history of the American Republic (6th ed., Vol. 2). Boston McGraw Hill. ISBN 9780077279905. This text is a review of the American Republic and documents diachronic events of American culture and American regime from 1865 through present time.African in-migration to America first started between the sixteenth and 17th century. During that time, African Americans experienced s lavery which consisted of clearing rising land and growing crops to enhance and cause colonization. Many enslaved African Americans were transported over the Atlantic to do just that. It was very in force(p) to land possessers if they had more African Americans tending to their crops. The exertion of the Africans became very economic. The more readinessed an African was, the more they were nourishd. Dependent on s carry off sets acquired before slavery, slaves began to have variances in value which depended on skill set, education, and muscle.During this time African slaves fulfilled needs for woodworking, tailoring, blacksmiths, goldsmiths, longshoremen, and even as pilots that guided ships in and out of harbors (Davidson, 2008). break ones back labor was not used dependingon the location of economic needs. For example, since the northern part of North America had landowners with smaller properties, slavery wasnt needed. The North wasnt as rural as the South. It was more of an urban area. During the 18th and 19th century, the need to own slaves increased as well as violence and discrimination towards the community. Slave codes were laws given to owners that basically allowed them to beat, punish, degrade (rape, sexual assault) and kill slaves.Subjects that allow for be discussed-Ratification of the Constitution (Thirteenth, fourteenth & Fifteenth Amendment) Ratifying these amendments ensured discrimination against African Americans or any other group of people was not allowed. Condit, C & Lucaites, J (1993). Crafting compare Americas Anglo-African Word. The University of Chicago urge http//books.google.co.uk/books?hl=en&lr=&id=hhNEAuDL0zgC&oi=fnd&pg=PR11&dq=ratify+ report+african+american&ots=eMK4tvOsaX&sig=PNNDWUX7oz9tFoQW_TpDXVjVpMv=onepage&q=amendment&f= pretended-Abraham capital of Nebraskas license proclamation / Lincoln Assassinated When Abraham Lincoln was Commander in Chief, he created a proclamation that would free all the slaves in the c ountry that were not in rebellion. The thirteenth Amendment aided in this execution of slavery. Guelzo, A (2004). Lincolns Emancipation resolution The End of Slavery in America. Simon & Schuster Paperbacks http//books.google.co.uk/books?id=MOFHPTQYqzgC&printsec=frontcover&dq=abraham+capital of Nebraska+emancipation&hl=en&sa=X&ei=ondlUtbECI2BhAfihYHwDQ&ved=0CEcQ6AEwAgv=onepage&q=abraham%20lincoln%20emancipation&f=false-Establishment of lightlessness National League and NAACP polite rights judicature The NAACP is an key topic because this organizations main boil down was and is to develop equal rights and to cease racial discrimination of people everywhere. Vose, C (1959). Caucasians entirely The Supreme Court, the NAACP and the Restrictive Covenant Cases. The Regents of the University of California. http//books.google.co.uk/books?hl=en&lr=&id=OpkOKUlUQe0C&oi=fnd&pg=PA1&dq=NAACP&ots=Daef__LjAl&sig=9SuVw56UyLTcPOy4LbKgdYqRS4sv=onepage&q=NAACP&f=false-Civil rights movementI will discuss the Civil Rights Movement because I feel that it was a very important time period in American history. The movement started our nation on the progression of freedom of speech, free exercise of worship, comparison regardless of race, gender or religion etc. Levy, P (2008). The Civil Rights Movement. Greenwood Press, 88 Post Road West, Westport, CT 06881 http//books.google.co.uk/books?id=5AvHGSTFO8kC&printsec=frontcover&dq=civil+rights+movement&hl=en&sa=X&ei=aXBlUrKLBpCjhgerpYGQBw&ved=0CDkQ6AEwAQv=onepage&q=civil%20rights%20movement&f=falseReferencesDavidson, J. W., & Gienapp, W. E. (2008). Nations of nations A narrative history of the American Republic (6th ed., Vol. 2). Boston McGraw Hill. ISBN 9780077279905. This text is a review of the American Republic and documents historical events of American culture and American establishment from 1865 through present time.